Ford Motor : Europe December Sales

│ NEWS

Ford is Europe's No. 1 in Commercial Vehicle Sales;

www.youtube.com/FordofEurope

2018 Strong Year for Ford's SUV Line-Up

www.twitter.com/FordEU

Full Year 2018 SALES

Total Vehicle SalesTotal Vehicle Market Share

Passenger Vehicle

SalesPassenger Vehicle

Market ShareCommercial Vehicle

SalesCommercial Vehicle

Market Share

Euro 20*

1,351,000

7.6%

970,000

6.5%

380,900

14,1%

Versus

Full Year 2017

-0.5%

-0.1 ppt

-3.5%

-0.2 ppt

+8.1%

+0.6 ppt

HIGHLIGHTS

•  Ford sold more than 1.35 million vehicles in 2018 in its traditional European 20 markets*, reaching 7.6 percent market share

•  Ford is Europe's No. 1 commercial vehicle brand for the fourth consecutive year, based on full year 2018 sales in its European 20 markets

•  Ford delivered its best commercial vehicle sales volume in 25 years, selling 380,900 commercial vehicles in its European 20 markets in 2018, up more than 8 percent compared with 2017. Market share grew 0.6 percentage points last year to 14.1 percent in Ford's European 20 markets, its highest level since 1995.

•  Ford SUV sales rose 19.3 percent in 2018, growing to 275,100 vehicles, based on the strength of Kuga and EcoSport

•  Kuga and EcoSport each had their best years ever, with Kuga sales reaching 153,800 and EcoSport hitting 111,700 sales in Ford's European 20 markets in 2018.

  High demand for Ford EcoSport continues with December, with orders growing 55 percent versus December 2017

•  High-series models (including Titanium, Vignale, Active, ST-line, ST and RS) comprised more than 70 percent of Ford's passenger car sales in its traditional European markets, reflecting an increase of 5.1 percentage points

•  Retail and fleet customer sales accounted for 74.1 percent of Ford passenger vehicle sales in the brand's top five European markets in 2018, beating the industry average

Note: Ford of Europe will report 2019 sales quarterly

* Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland

For news releases, related materials and high-resolution photos and video, visitwww.media.ford.com. Follow atwww.youtube.com/FordofEuropeor www.twitter.com/FordEU

Ford of Europe Full Year Sales 2018

Full Year 2018 SALES

December 2018 Sales Volume (registrations)

Euro 20 1 December '18		YTD December '18
Industry	1.218.000 down 97,400 / (7.4) % vs. Dec.'17	17.721.400 up 67,700 / 0.4 % vs. YTD '17
Ford	93.700 down 2,800 / (2.9) % vs. Dec.'17	1.351.000 down 6,900 / (0.5) % vs. YTD '17
Euro 22 2
Industry	1.482.200 down 143,800 / (8.8) % vs. Dec.'17	20.202.300 down 62,500 / (0.3) % vs. YTD '17
Ford	107.300 down 12,500 / (10.5) % vs. Dec.'17	1.473.000 down 51,400 / (3.4) % vs. YTD '17
Total Euro 50 3
Industry	1.532.500 down 141,600 / (8.5) % vs. Dec.'17	20.884.600 up 16,000 / 0.1 % vs. YTD '17
Ford	110.500 down 12,400 / (10.1) % vs. Dec.'17	1.507.400 down 54,500 / (3.5) % vs. YTD '17

1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.

• 2 The Euro 22 markets are: Euro 20 plus Russia and Turkey.

• 3 Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan

Dec 2018 Market Share *

December '18		YTD December '18
Euro 20	7,7% up 0.4 ppts vs. Dec.'17	7,6% down 0.1 ppts vs. YTD '17
Total Euro 22	7,2% down 0.2 ppts vs. Dec.'17	7,3% down 0.2 ppts vs. YTD '17
Total Euro 50	7,2% down 0.1 ppts vs. Dec.'17	7,2% down 0.3 ppts vs. YTD '17

* Ford share calculated with preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.

** Dec 2018 Retail Market Share

Key European markets

December '18	YTD December '18
7.4%	7.5%
up 1.0 ppts vs YAGO	up 0.1 ppts vs YAGO

** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.

CONTACT

Jessica Enoch

Ford of Europe [phone]

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Ford of Europe Full Year Sales 2018

Full Year 2018 SALES

Ford Top 5 Markets ranked by Dec volume (registrations)

Market	December '18 Volumeo/(u) '17 Shareo/(u) '17
1, Britain	26.100 1,400	14,9 % 1.5 ppts
2, Germany	21.600 (1,900)	8,1 % (0.1)
3, Italy	10.200 (700)	7,0 % (0.5)
4, France	9.100 (100)	4,4 % 0.5
5, Turkey	7.800 (9,800)	9,9 % (2.7)

Market	YTD December '18 Volumeo/(u) '17 Shareo/(u) '17
1, Britain	382.000 (24,800)	13,7 % (0.1) ppts
2, Germany	303.000 10,700	7,9 % 0.2
3, Italy	150.900 (5,100)	7,2 % 0.0
4, France	114.500 1,300	4,3 % (0.1)
5, Spain	91.800 1,000	5,9 % (0.3)

Top 5 Markets ranked by Ford's share in Dec

Market	December '18 Shareo/(u) '17 Volumeo/(u) '17
1, Britain	14,9 % 1.5 ppts	26.100 1,400
2, Hungary	14,4 % 3.0	1.900 300
3, Ireland	10,3 % (8.5)	0 (100)
4, Romania	10,0 % 3.4	1.200 600
5, Turkey	9,9 % (2.7)	7.800 (9,800)

Market	YTD December '18 Shareo/(u) '17 Volumeo/(u) '17
1, Britain	13,7 % (0.1) ppts	382.000 (24,800)
2, Hungary	12,1 % 0.8	20.100 3,900
3, Ireland	11,3 % (0.1)	17.400 (600)
4, Turkey	10,9 % (1.0)	68.800 (47,400)
5, Finland	9,1 % 0.4	12.700 700

Dec Sales by vehicle line (Euro 20)

Model	December '18	o/(u) December '17	YTD December '18	o/(u) YTD December '17
KA+	3,200	(600)	50,300	(300)
Fiesta	16,600	(500)	270,500	16,900
B-MAX	(1,500)	3,500	(39,900)
Ecosport	7,200	4,400	111,700	49,000
Focus	15,600	1,100	193,600	(16,500)
C-MAX	2,600	(2,000)	53,000	(14,100)
Kuga	8,500	(3,900)	153,800	1,900
Mondeo	3,700	200	49,600	(6,300)
S-MAX	1,900	(400)	22,000	(9,300)
Galaxy	700	(700)	13,400	(5,100)
Mustang	500	(300)	9,600	(3,500)
Edge	300	(700)	9,500	(6,500)
Tourneo Courier	1,500	-	17,400	1,400
Tourneo Connect	1,000	-	12,000	(3,100)
Tourneo Custom	1,300	100	17,100	3,700
Transit Courier	1,900	100	20,600	1,000
Transit Connect	4,400	(400)	53,400	(2,700)
Transit Custom	9,800	(600)	131,800	9,000
Transit	8,000	2,100	103,000	14,200
Ranger	4,800	700	51,500	7,000
Other ****	400	100	3,500	(3,600)
Total Sales	93.700	(2,800)	1.351.000	(6,900)

**** Figures largely include vehicles such as Car Derived Vans and imports.

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Ford of Europe Full Year Sales 2018