Ford is Europe's CV Leader for Third Year Running;
│ NEWS
www.youtube.com/FordofEurope
Ford becomes No. 3 in German Total Vehicle Market
www.twitter.com/FordEU
FULL YEAR 2017 SALES
Total Vehicle
Total Vehicle Sales Market SharePassenger Vehicle
SalesPassenger Vehicle
Market ShareCommercial Vehicle
SalesCommercial Vehicle
Market Share
Euro 20*
1,358,100
7.7%
1,005,900
6.7%
352,200
13.5%
Versus Full Year 2016
0.5%
-0.2 ppt
-1.6%
-0.3 ppt
7.2%
0.3 ppt
FULL YEAR HIGHLIGHTS
Ford sold 1,358,100 vehicles in 2017 in its traditional Euro 20 markets*, up 0.5 percent compared with 2016 - the best sales volume result in these markets since 2009. Across all its 50 European markets, Ford sold 1,562,100 vehicles, an increase of 1.4 percent
Total vehicle market share in the Euro 20 for the year was 7.7 percent, down 0.2 percentage points
Ford was Europe's No. 1 commercial vehicle brand for the third consecutive year, with 352,200 sold, up 7.2 percent. CV market share at 13.5 percent was up 0.3 ppt
Transit family sales of 287,600 were the best ever recorded for this unique range of commercial vehicles
Ford Sports Utility Vehicle (SUV) sales up 24.3 percent for the year, driven by best-ever sales years for the EcoSport, Kuga and Edge. Ford sold 230,600 SUVs in its Euro 20 markets, approaching 1 in 5 of every new Ford vehicle sold in Europe
Retail and fleet customer sales accounted for 73 percent of Ford passenger vehicle sales in Ford's top five traditional European markets in 2017. In Euro 20 markets Ford's passenger vehicle sales were 4.4 percentage points higher than the industry average.
High-series vehicles - including Titanium, Vignale, ST-Line, ST and RS - made up 65 percent of passenger car sales in the Euro 20 for the full year, up 4.5 percentage points
Ford's Top Five European markets by total sales volume in 2017 were: U.K. (407,100); Germany (292,300); Italy (156,000); Turkey (116,200); and France (113,200).
See December sales highlights in the accompanying tables
* Ford of Europe reports sales for its 20 European traditional markets where it is represented through National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
For news releases, related materials and high-resolution photos and video, visitwww.media.ford.com. Follow atwww.youtube.com/FordofEuropeor www.twitter.com/FordEU
"Ford achieved our best yearly sales volume in Europe since 2009; maintained our CV leadership for the third successive year; and became the No. 3 brand in Germany. With new Fiesta and EcoSport production up and running, Fiesta ST and Fiesta Active models coming soon, and an all-new Focus to look forward to, 2018 is set to be a strong year for Ford in Europe."
Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe
VEHICLE AND MARKET NEWS
Fiesta Active coming in 2018
Ranger pickup
Ford has been the U.K.'s No. 1 car brand for 41 consecutive years, with Fiesta the country's top-selling new car for the past nine years. Ford has been the best-selling CV brand for 52 successive years, with CV sales in 2017 reaching an all-time record of 124,000
Ford was Germany's No. 3 top-selling brand for total vehicle sales in 2017, with 292,300 vehicles sold, up 8,800 on the previous year. With a market share of 7.7 percent, Ford's market share in Germany increased by 0.1 percentage pointMore than 86,300 new Fiesta cars have now been sold to customers across Europe. In 2018, the Fiesta range will be strengthened even further with the arrival of the Fiesta ST and Fiesta Active coming later in the year
The Ford Ranger continues to cement its position as Europe's favourite pickup, with sales of 44,000 in 2017 - a 15.1 percent increase on 2016. Last year was the Ranger pickup's best-ever year for sales in Europe
Ford of Europe Full Year Sales 2017
DECEMBER AND FULL YEAR 2017 SALES
December 2017 Sales Volume (registrations)
Euro 20 1 December '17 | YTDDecember '17 | |
Industry | 1,314,800 dow n 64,500 / (4.7) % vs. Dec.'16 | 17,649,000 up 534,000 / 3.1 % vs. YTD '16 |
Ford | 96,900 dow n 6,100 / (5.9) % vs. Dec.'16 | 1,358,100 up 7,200 / 0.5 % vs. YTD '16 |
Euro 22 2 | ||
Industry | 1,627,600 dow n 45,800 / (2.7) % vs. Dec.'16 | 20,262,700 up 686,000 / 3.5 % vs. YTD '16 |
Ford | 120,200 dow n 3,300 / (2.6) % vs. Dec.'16 | 1,524,700 up 16,500 / 1.1 % vs. YTD '16 |
Total Euro 50 3 | ||
Industry | 1,674,900 dow n 41,300 / (2.4) % vs. Dec.'16 | 20,862,000 up 754,200 / 3.8 % vs. YTD '16 |
Ford | 123,300 dow n 3,700 / (2.9) % vs. Dec.'16 | 1,562,100 up 21,300 / 1.4 % vs. YTD '16 |
1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.
2 The Euro 22 markets are: Euro 20 plus Russia and Turkey.
3 Total Euro 50 composed of EURO 22 registrations and EDM 28 retail sales, as total EDM 28 registrations figures are not available. Industry retail sales data not available. EDM 28 or European Direct Markets are: Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan
Dec 2017 Market Share *
December '17 | YTDDecember '17 | |
Euro 20 | 7.4% dow n 0.1 ppts vs. Dec.'16 | 7.7% dow n 0.2 ppts vs. YTD '16 |
Total Euro 22 | 7.4% flat 0.0 ppts vs. Dec.'16 | 7.5% dow n 0.2 ppts vs. YTD '16 |
Total Euro 50 | 7.4% flat 0.0 ppts vs. Dec.'16 | 7.5% dow n 0.2 ppts vs. YTD '16 |
* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.
** Dec 2017 Retail Market Share
December '17 | YTDDecember '17 | |
Key European markets | 6.4% | 7.4% |
dow n 0.5 ppts vs YAGO | dow n 0.4 ppts vs YAGO |
** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 75 to 80% of the Europe 20 volume.
CONTACT
John Gardiner
Ford of Europe +49 221 9019985jgardin2@ford.com
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Ford of Europe Full Year Sales 2017
DECEMBER AND FULL YEAR 2017 SALES
Ford Top 5 Markets ranked by Dec volume (registrations)
Market | December '17 Volumeo/(u) '16 Shareo/(u) '16 | |
1. Britain | 24,900 (5,000) | 13.5 % (0.8) ppts |
2. Germany | 23,500 1,300 | 8.3 % 0.6 |
3. Turkey | 17,600 1,300 | 12.6 % 1.3 |
4. Italy | 10,800 (300) | 7.5 % 0.2 |
5. France | 9,200 - | 3.9 % 0.0 |
Market | YTDDecember '17 Volumeo/(u) '16 Shareo/(u) '16 | |
1. Britain | 407,100 (28,800) | 13.8 % (0.2) ppts |
2. Germany | 292,300 8,800 | 7.7 % 0.1 |
3. Italy | 156,000 9,900 | 7.2 % 0.0 |
4. Turkey | 116,200 1,400 | 11.9 % 0.5 |
5. France | 113,200 8,500 | 4.4 % 0.1 |
Top 5 Markets ranked by Ford's share in Dec
Market | December '17 Shareo/(u) '16 Volumeo/(u) '16 | |
1. Ireland | 18.8 % 4.8 ppts | 100 - |
2. Britain | 13.5 % (0.8) | 24,900 (5,000) |
3. Turkey | 12.6 % 1.3 | 17,600 1,300 |
4. Hungary | 11.4 % (1.2) | 1,600 (100) |
5. Greece | 8.4 % 0.9 | 500 100 |
Market | YTDDecember '17 Shareo/(u) '16 Volumeo/(u) '16 | |
1. Britain | 13.8 % (0.2) ppts | 407,100 (28,800) |
2. Turkey | 11.9 % 0.5 | 116,200 1,400 |
3. Ireland | 11.4 % (1.1) | 18,000 (4,200) |
4. Hungary | 11.3 % (1.0) | 16,200 1,000 |
5. Romania | 8.9 % 0.9 | 11,800 2,300 |
Dec Sales by vehicle line (Euro 20)
Model | December '17 | o/(u) December '16 | YTDDecember '17 | o/(u) YTD December '16 |
KA | - | 100 | (21,100) | |
KA+ | 3,700 | 1,100 | 50,600 | 39,900 |
Fiesta | 17,100 | (5,600) | 253,600 | (43,700) |
B-MAX | 1,500 | (1,000) | 43,400 | 3,500 |
Ecosport | 2,800 | (1,000) | 62,700 | 5,500 |
Focus | 14,800 | (1,400) | 210,500 | 300 |
C-MAX | 4,600 | (900) | 67,100 | (13,500) |
Kuga | 12,400 | 4,500 | 151,900 | 32,700 |
Mondeo | 3,400 | (900) | 55,800 | (14,800) |
S-MAX | 2,200 | (300) | 31,200 | (8,900) |
Galaxy | 1,400 | - | 18,600 | (1,700) |
Mustang | 800 | (200) | 13,100 | (2,200) |
Edge | 1,000 | (400) | 16,000 | 6,800 |
Tourneo Courier | 1,500 | 200 | 16,000 | 1,500 |
Tourneo Connect | 1,100 | (100) | 15,100 | (800) |
Tourneo Custom | 1,200 | 200 | 13,400 | 5,000 |
Transit Courier | 1,800 | 100 | 19,600 | 2,700 |
Transit Connect | 4,500 | 300 | 55,900 | 4,900 |
Transit Custom | 10,700 | 900 | 123,100 | 4,900 |
Transit | 5,900 | (1,400) | 88,700 | 3,900 |
Ranger | 4,200 | 700 | 44,400 | 5,800 |
Other **** | 300 | (700) | 7,100 | (3,600) |
Total Sales | 96,900 | (6,100) | 1,358,100 | 7,200 |
**** Figures largely include vehicles such as Car Derived Vans and imports.
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Ford of Europe Full Year Sales 2017
Ford Motor Company published this content on 11 January 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 11 January 2018 15:34:09 UTC.
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