Hivestack announced a partnership with Focus Media. Focus Media's DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis.

Integrating Focus Media's inventory into Hivestack's global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes. Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic.

Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.