Falken Industries Ltd. has switched to its proprietary Neyriat packaging innovation- a plastic, Eco Pledge Certified, made from entirely earth friendly components for its Clean Plus(R) product designs and conceptions in Germany. The packaging is the result of years of research and close cooperation between Falken and its affiliates. The switch to the technologically innovative material will improve the products' packaging carbon footprint by 32% and use 23% less fossil resources compared to the previous packaging, according to a life cycle assessment study conducted by researchers at the company's Central European Research Unit. Falken is the first company in its industry to switch to environmentally friendly packaging for leading vehicular care product in Europe.