Entravision Communications Corporation announced that Esteban Ribero appointed to Vice President of Luminar Analytics. With a strong background in developing consumer profiles, creative briefs, and brand architectures, he will assist Luminar in uncovering in-depth Hispanic consumer insights and translate them into powerful creative strategies. Ribero was most recently Vice President and Strategy Director at Leo Burnett/Lapiz and previously served as Latin America Brand Science Director at OmnicomMedia Group.

Rafael Hernandez has been appointed to Vice President of Client Solutions, Luminar Audience Platform to lead the division in targeted ad buying based on his extensive strategic consumer behavior digital knowledge. Hernandez will lead the development of programmatic strategies to achieve business and revenue goals for clients. Hernandez was previously Vice President and Head of Multicultural Initiatives at Diligant and has held sales management positions at Audiensescience, Fox International Channels and Batanga.