Entertainment Network Limited Enters into Brand and Content Licensing Arrangement
January 25, 2019 at 09:52 am
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Entertainment Network (India) Limited has entered into a Brand and Content Licensing arrangement with a US based radio broadcaster to use the company's trademarks and content. The broadcaster's programmes will primarily target the South Asian community in the US. The Broadcaster is currently operational in eight US markets, Viz. Philadelphia- PA, Baltimore - MD, Raleigh - Durham - NC, Atlanta - GA, Columbus - OH, Cleveland - OH, St. Louis - MO and Richmond - VA.
Entertainment Network (India) Limited is an India-based advertising company. The Company generates its advertising revenues by the sales of airtime in the Companyâs frequency modulation (FM) radio broadcasting stations, activations, concerts and monetization of Companyâs digital and other media properties. The Company operates FM radio broadcasting stations in 63 Indian cities. The Companyâs subsidiaries include Alternate Brand Solutions (India) Limited, Entertainment Network, Inc., Entertainment Network, LLC, Global Entertainment Network Limited W.L.L., and Mirchi Bahrain W.L.L. Its brands include Radio Mirchi, Mirchi Plus, Mirchi 95, Mirchi Love and Kool FM. The Company operates in Ahmedabad, Akola, Amravati, Amritsar, Asansol, Aurangabad, Bengaluru, Bharuch, Bhavnagar, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi, Nagpur, Pune, Guwahati, Hubli Dharward, Hyderabad, Indore, Jabalpur, Jaipur, Jalandhar, Jammu, Jamnagar, Jhansi, Jodhpur, Kolkata, and other.