Enser Communications Limited announced that it has entered into a Memorandum of Understanding (MoU) to set up cloud-based services platform to help companies set up and scale up their Customer Interaction solutions for Collections, Customer Acquisition, Customer Service and many more innovation solutions. Key Points of the Business Understanding: Enser Communications Limited, led by Mr. Rajnish Sarna, with over 3 decades of experience in customer acquisition and customer service domain, and Mr. Uday A Vaishampayan, Director-Business Operations of Teckinfo Solutions Private Limited both have worked together on various offerings to customers jointly, decided to bring the relationship to its logical conclusion and launch a partnership to promote the same to the market place. Cloud-based Customer Interaction solutions shall be a game changer and includes all interaction touch points (voice, chat, email etc).

Results are measured through various MIS, and other tools needed to measure strength of the experiences plus customer satisfaction levels. Both the veterans in the industry decided to launch a Cloud based Customer Interaction Platform that will cater to client interaction needs of Small to large enterprises. With this launch Enser Communications Limited is looking to add value to the industry.

Since Enser services the domain of BFSI, edtech amongst its most prominent segment, this will help in increase demand for these verticals over the next couple of years. And therefore, this partnership becomes critical to have a seamless end to end solution. Initially this service will be launched for Mumbai, Delhi-NCR and Bangalore and subsequently across the India.

There may be an opportunity to take this offering to other neighbouring countries, geographies as well. How does this product help the Market? All companies need to focus on 4 areas in their business endeavours: 1. Customer Acquisition; 2. Collections; 3. Customer Service; 4. Customer Retention.

The larger organizations can afford expensive solutions to be able to cater to these 4 areas, however for the mid and SME enterprises it is difficult to be able to implement this through their journey unless some expertise is available and that too at a cost that does not make their business unviable. This is where Enser "Touchpoint", a CRM based Customer Interaction cloud solution comes into play. Future Scope and vision of this association: Both companies are looking to grow this association and to launch more products over a period of time for customers across the globe, these products will include: Chat BOT, Voice BOT solutions, IVR and CRM all in the Customer Interaction Management//BPM space.

Enser Management is confident of adding at least INR 100 million Revenue within the year of the launch/implementation of this Cloud-based Customer Interaction Solutions and that too with good profit margins.