Electrolux has announced the appointment of Nikos Bartzoulianos as its new Chief Marketing Officer on August 23, reporting to Anna Ohlsson-Leijon, CEO of the Swedish appliance giant's Business Area Europe and APAC MEA (BA EA).

Succeeding Alejandro Cidon, who will remain Acting Head of Brand, Marketing and Sustainability for BA EA, Nikos Bartzoulianos will also assume the role of Head of Sustainability for BA EA.

He held senior positions for nine years at Samsung, where he was responsible for leading complex global go-to-market operations and transforming digital brand operations.

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