GamesAnalytics Ltd announced that it has received $1,300,000 in series A equity round of funding on July 15, 2013. The transaction was led by new investors Par Equity LLP and STV Group Plc. As part of the transaction, the company received $610,000 from new lead investor, Scottish Co-investment Fund, a fund co-managed by The Scottish Investment Bank and E-Synergy Ltd. The company had intended to receive $3,000,000 in total funding from the transaction.

On November 3, 2014, deltaDNA Limited closed the transaction. The company has received additional $3,000,000 in funding bringing the gross proceeds to $4,300,000. New investor Edge Performance VCT, a fund managed by Edge Investment Management Limited along with Par Equity LLP, STV Group Plc, and Scottish Co-investment Fund, a fund co-managed by The Scottish Investment Bank and E-Synergy Ltd participated in this additional round of funding. Edge Performance VCT has invested £750,000 ($1,199,440) in the transaction. The company has received a total of $5,000,000 in funding till date. The conversion was made through www.oanda.com on November 3, 2014.