DGTL Holdings Inc. announced the signing of a new major customer contract with its data analytics software platform, TotalSocial. TotalSocial's newest client (whose name is not disclosed for competitive reasons) is the subsidiary of a Nasdaq listed technology conglomerate with a market capital of over USD 1 trillion and diversified holdings that include leading top software, hardware, video game and media brands. This client owns the all-time second highest selling video gaming console brand in the world (50.5 million units sold, worldwide) and is a global leader in franchise applications (games), streaming services, and development studios.

TotalSocial® was selected to conduct measurement studies surrounding this client's largest marketing campaigns and franchise title releases. This measurement study POF (proof-of-concept) will leverage the TotalSocial® PaaS (platform-as-a-service) to conduct performance studies designed to analyze offline and online social metrics of marketing campaigns. These data-analytics studies will also explore and refine key audience segments as well as evaluating and reporting on marketing KPI (i.e., ad recall and impact, consumer engagement and conversion rates) for each campaign, and title.

This initial POF contract is valued at CAD 95,000 for a 90-day engagement and presents a potential to upsell to annual licensing subscriptions, cross-sell to social content and distribution related services, and/or capture new business accounts through intercompany referrals. Historically, Engagement Labs Inc. has experienced a high-percentage of new project-based clients converting into annual licensing contracts. Despite challenging market conditions, the new DGTL leadership team continues to close new Fortune 500 level clients, expand market share and build momentum in the consumer technology and entertainment markets.

Recent announcements of new contracts and measurement studies with global leading brands is evidence of a solid client base and domain expertise in the gaming, over-the-top (OTT), streaming services, social media and news entertainment and broadcast media categories. Management anticipates TotalSocial® will continue to achieve near-term success in these categories.