Descente Ltd. Announced that it is establishing a wholly-owned North American subsidiary, Descente Athletic Americas Inc., located in Atlanta, GA, to tap growing worldwide demand for the Descente brand. Representing the intersection of luxury, athleisure and technical gear, DAA will offer the discerning consumer a singular take on performance apparel for all facets of the modern lifestyle when it launches in Fall 2018. The collections, which include the brand's signature ALLTERRAIN line, will center on Descente's commitment to ‘Design That Moves’ through elevated styles that merge fashion and function with exceptional versatility, all rooted in an 83-year heritage of Japanese craftsmanship and innovation yet tailored to the Western market.