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The trial is the first step toward a future where the airport environment itself is tailored to each customer.
The new technology allows multiple travellers to see personalised content tailored to their unique journey on a single digital screen, at the exact same time as other users and in their preferred language. Passengers can utilise the technology on offer for wayfinding, like directions to their departure gate, and personalised travel information.
Nearly 100 passengers at
Passengers participating in the beta experience can expect the following:
- After moving through security, travellers will see a Parallel Reality display near the
Delta Sky Club in Concourse A of theMcNamara Terminal - Passengers departing from the airport who wish to participate can scan their boarding pass on the boarding pass scanner and select the language they want to use
- Leveraging multi-view pixels and proprietary technology, this innovation enables each customer to see personalised, in-language messages - tailored just to them - as they walk past the digital screen
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For the trial, tailored messages may include personalised wayfinding, flight information or updates, boarding time, the nearest
Delta Sky Club or even upgrade/standby status.
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