Fire & Flower Holdings Corp. and Fire & Flower Inc. announced the launch of a private-label brand collaboration with Decibel Cannabis Company Inc.'s ("Decibel"), premium cannabis brand "Qwest". The brand collaboration is anticipated to launch on October 15, 2020 in the province of Saskatchewan.

Decibel will manufacture, package and ship the private-label products to Open Fields Distribution, Fire & Flower's wholly-owned Saskatchewan distribution business. The initial product launch will include a pre-rolled format and the Company may look to expand the offering to other products in the future. Spark PerksTM members will receive special member-only pricing and exclusive early access when the products are available in retail stores this week.