(Alliance News) - Datrix Spa has announced a significant new strategic agreement with Direct Channel Spa, a subsidiary of Mondadori Media, part of the Mondadori Group.

The agreement involves the integration of the MobiLit software platform of Paperlit Srl, a Datrix Group company and former partner of Direct Channel, with the latter's digital solutions for the management and sale of online subscriptions developed by the latter.

"This integration aims to create a single reference platform, which will enable a more efficient and targeted management of subscriptions and distribution of digital content on the web and mobile applications," the company says in a note.

Direct Channel will also sign a two-year contract with Datrix to apply-through ByTek Srl, a MarTech company of the Datrix Group-the Audience AI platform to all digital services offered to its customers.

Audience AI is a technology designed to analyze and predict users' propensity to purchase as well as automatically trigger data within marketing campaign management platforms.

"Datrix's technological expertise in AI and Direct Channel's corporate culture constantly focused on innovation and development, together with the Mondadori Group's experience and strength in the publishing market, will create a significant competitive advantage and can set new standards for the industry, promoting its innovation and efficiency," the company announced in a note.

Datrix's stock trades in the green by 4.3 percent at EUR1.72 per share.

By Chiara Bruschi, Alliance News reporter

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