Crumbs Bake Shop, Inc. is partnering with Pelican Bay Ltd. to create a line of Crumbs Bake Shop premium cupcake mixes, hot chocolate kits, cupcake-in-a-mug kits and the first ever colossal cupcake kit. Introduced at the Winter Fancy Food Show in San Francisco, CA, the line will be sold at mass merchants, mid-tier merchants, club stores, craft stores and specialty stores across the country. All of the mixes are made from high quality ingredients, with all natural ingredients used wherever possible.

The items in the line will retail from $9.99 for the cupcake- in-a-mug, to $14.99 for the colossal cupcake kits.