Creative Realities, Inc. Announces Executive Appointments
July 12, 2017 at 09:43 am
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Creative Realities, Inc. announced a number of important additional hires in its strategic account management, operations, and sales and marketing teams in the past month. Adrian Weidmann joins CRI as Director of Strategic Account Management. As a digital media workflow transformation consultant, Adrian bridges the 'business objective' gap between the Chief Marketing Officer and Retail IT. Spanning more than 30 years of introducing various emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and creating digital media strategies and activating intelligent, pragmatic shopper marketing and merchandising experiences that connect brands and shoppers whether at home, in life or in-store. Adrian has spent the past 20 years pioneering all aspects of digital media communication and in-store shopper experience from content creation, curation, configuration, publishing and delivery to digitally empowered shoppers by way of media channels of their choice. Bill Lawrence joins the Company as VP of Services, and brings over 16 years of establishing new services and capabilities, transforming business operations, building customer relationships, and delivering sustainable, profitable performance. Bill is tasked with leading CRI's entire services team including installation, Network Operations Center, customer services representatives, as well as Project Management department. Prior to joining, Bill served as VP of Cloud Strategy and Commercial Operations at CompuCom Systems, where he was promoted through eight progressive leadership roles.
Creative Realities, Inc. provides digital signage and media solutions to enhance communications in a variety of out-of-home environments, key market segments and use cases, including retail, entertainment and sports venues, restaurants, including quick-serve restaurants (QSR), convenience stores, financial services, automotive, medical and healthcare facilities, mixed use developments, corporate communications, employee experience and digital out of home (DOOH) advertising networks. Its platforms include ReflectView, Reflect Xperience, Reflect AdLogic, Clarity, Reflect Zero Touch, iShowroomProX and OSx+. Reflect Xperience is a web-based interface that allows customers to give content scheduling access to local users via the web or mobile devices, while still maintaining centralized programming control. Its technology and solutions include Digital Merchandising Systems, Digital Sales Assistants, Digital Way-Finders, Digital Kiosks, Digital Menu-Board Systems and Dynamic Digital Signage.