The buyer is Covergirl owner
“Kim is a true modern day global icon,” said Coty CEO
Kardashian West, who stars on the long-running reality TV show “Keeping Up with the Kardashians,” founded KKW Beauty in 2017 and tapped into her hundreds of millions of social media followers to sell lip gloss, body foundation and perfume.
The 39-year-old will still promote KKW Beauty online and will help create new products.
Coty plans to expand the brand into more countries around the world and possibly into other categories, like skin creams and shampoos. It also hopes that the buzzy brand can help boost sales and connect with younger shoppers who spend a lot of time on social media.
Coty’s brands, including
Coty, which expects the deal to close next year, didn't reveal any sales data for KKW Beauty. Shares of
It's been a busy summer for Kardashian West's family. On Friday, her husband
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