Continental announced that it is showcasing its Crystal Center Display for the first time at the Consumer Electronics Show 2024. In a world-first, the premium automotive display is fully embedded in a stylish crystal housing - opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semitransparent look. The 10-inch display is based on the latest microLED technology that enables unprecedented levels of brightness and contrast.

The image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating. The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. For this solution, the technology company Continental was honored with a CES Innovation Award Honoree for outstanding product design.

Its innovative design blurs the boundaries between technology and intuitive interaction, as the semi-transparent and floating display brings in-car virtual assistance systems to life in a way that has never been seen before. This puts interaction between human and vehicle (the so-called human-machine interface) at the heart of an emotionalized brand experience. To bring this unique combination of technology and aesthetics to life, Continental has entered a collaboration with Swarovski mobility.

This will allow the two companies to pool their resources and leverage their expertise into a product that breaks new ground in terms of both design and technology. Particular focus was placed on the volumetric crystal panel, which features distinctive faceting created using special grinding techniques. The experts at the traditional Austrian company succeeded in conceiving a delicate yet extremely durable crystal housing that meets the optical and technical challenges of in-vehicle use.

The tinted crystal element, striking and transparent, allows the driver and passengers to see right through to the center console behind it. The elegant overall look underscores the unique character and design. The symbiosis of premium crystal and display technology was a big hit when the Crystal Center Display debuted at the Consumer Electronics Show (CES) 2024 in Las Vegas.

The world-first from technology company Continental was short-listed as a CES 2024 Innovation Award honoree in the category of "vehicle tech & advanced mobility". The jury was impressed by the innovative and minimalist design combined with the technical features of the display.