Comscore Promotes Carol Hinnant to Chief Revenue Officer
January 23, 2020 at 08:00 am
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Comscore announced that Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore's revenue-generating operations across the global digital, television, and cross-platform business, and will serve as a member of the company's executive leadership team reporting to Chris Wilson, Chief Commercial Officer. With Hinnant's expanded role, Wilson will focus more on the execution and implementation of Comscore's global digital, TV, and cross-platform strategy, driving innovation to meet clients' current and future needs across the enterprise in fast-growing areas like OTT, addressable, premium video ad, and content measurement.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
