COMSCORE : Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season
December 17, 2014 at 12:05 pm
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December 17, 2014
Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season
Following Strong Cyber Week, Y/Y Growth Rate Softens to 12 Percent in Most Recent Week
Online Desktop Spending Season-to-Date Remains Up 15 Percent, Still Ahead of Forecast
RESTON, VA, December 17, 2014 - comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date, $42.5 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week beginning with Green Monday (Dec. 8) posted strong growth in online sales, taking in $8.6 billion in desktop spending, up 12 percent versus year ago. For the second consecutive week, all five days of the work week reached the milestone of at least $1 billion in online desktop sales, marking the first time in history such a feat had been accomplished twice in the same holiday season.
2014 Holiday Season To Date vs. Corresponding Days* in 2013
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
Millions ($)
2013
2014
Percent Change
Nov. 1-Dec. 14 (vs. Nov. 2-Dec. 15, 2013)
$37,051
$42,451
15%
Pre-Thanksgiving (Nov. 1-26 vs. Nov. 2-27, 2013)
$17,831
$20,181
13%
Thanksgiving thru Most Recent Week
$19,220
$22,270
16%
Thanksgiving Day (Nov. 27)
$766
$1,009
32%
Black Friday (Nov. 28)
$1,198
$1,505
26%
Holiday Weekend (Nov. 29-30)
$1,594
$2,012
26%
Cyber Monday (Dec. 1)
$1,735
$2,038
17%
Thanksgiving thru Cyber Monday
$5,293
$6,564
24%
Cyber Week (Dec. 1-7)
$7,978
$9,126
14%
Cyber Work Week Mon-Fri (Dec. 1-5)
$6,315
$7,287
15%
Cyber Weekend (Dec. 6-7)
$1,663
$1,840
11%
Green Monday (Dec. 8)
$1,401
$1,615
15%
Most Recent Week (Dec. 8-14)
$7,684
$8,618
12%
Most Recent Work Week Mon-Fri (Dec. 8-12)
$6,038
$6,782
12%
Most Recent Weekend (Dec. 13-14)
$1,647
$1,836
11%
*Corresponding days based on corresponding shopping days (November 2 thru December 15, 2013)
"Despite a slight deceleration in growth rates during this past week, we still observed strong spending in total with five more days surpassing $1 billion in sales to bring us to fourteen for the holiday season to date," said comScore chairman emeritus Gian Fulgoni. "While it's not uncommon for the week after Cyber Week to experience a relative lull as retailers pull back on promotions and consumers catch their breath before the final gift buying push, it is encouraging that the 15 percent spending growth rate for the season-to-date remains slightly above our forecast of 14 percent for the season as a whole. We expect early next week to experience one last surge in online buying leading up to Free Shipping Day on December 18th, after which the online holiday shopping season should start winding down."
Weekly Online Holiday Retail Sales
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
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