(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
CareerBuilder.com
Job Search Category December 2008 vs. December 2007 Total U.S. - Home/Work/University Locations Source: comScore Media Metrix Total Unique Visitors (000) Dec-2007 Dec-2008 % Change Total Internet : Total Audience 183,619 190,650 4 Job Search 12,445 18,826 51 CareerBuilder.com Job Search 5,132 9,121 78 Yahoo! HotJobs Job Search 2,282 5,605 146 Indeed.com Job Search 2,712 5,106 88 Monster.com Job Search 4,131 3,776 -9 Simply Hired, Inc. 1,188 3,104 161 JOB.COM Job Search 731 1,237 69 MSN Careers by CareerBuilder.com Job Search 593 1,004 69 AOL Find a Job by CareerBuilder.com Job Search 504 856 70 Jobs.net Job Search 350 368 5 Jobster.com Job Search 186 365 97
"While much of the U.S. economy is suffering, one online category that has
performed significantly better than average during these challenging times is
job search," said
Women's Share of Time Spent on Job Sites Sees Growth
comScore also conducted a profile of visitors to the job search category,
based on various demographic segments' share of minutes spent on Web sites in
the category in
"It's possible that women are being either disproportionately affected by job losses, or perhaps are playing a more active role in the job searches of their spouses," added Mr. Flanagan. "In addition, we could be seeing a phenomenon of more households needing to have dual wage earners, as consumers battle the economic crisis amidst a sharp reduction in the value of their assets and net worth."
Other demographic segments accounting for a substantially higher share of
the time spent on job sites in
Demographic Profile of Visitors to the Job Search Category December 2008 vs. December 2007 Total U.S. - Home/Work/University Locations Source: comScore Media Metrix Share of Minutes in Category Demographic Segments Dec-2007 Dec-2008 Point Change Gender All Males 53.5% 46.3% -7.2 All Females 46.5% 53.7% 7.2 Age Persons: Under 24 16.6% 15.3% -1.4 Persons: 25-49 57.8% 62.7% 4.8 Persons: 50+ 25.5% 22.0% -3.5 Household Income Under $75,000 56.2% 53.1% -3.1 $75,000+ 43.8% 46.9% 3.1 Presence of Children in Household Children: No 42.0% 46.6% 4.7 Children: Yes 58.0% 53.3% -4.7 Region (U.S.) West North Central 6.5% 7.2% 0.7 Mountain 8.3% 6.5% -1.8 Pacific 14.3% 10.9% -3.3 New England 8.0% 3.9% -4.1 Mid Atlantic 14.3% 10.7% -3.6 South Atlantic 19.0% 27.5% 8.5 East South Central 5.7% 6.5% 0.9 West South Central 5.9% 9.8% 3.9 East North Central 18.0% 16.9% -1.1
The job search category and other 2008 highlights will be featured in an upcoming comScore white paper, The comScore 2008 Digital Year in Review, to be released next week.
About comScore
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SOURCE comScore, Inc.