Management's discussion and analysis of financial condition and results of
operations is provided as a supplement to, and should be read in conjunction
with, the consolidated financial statements and related notes to enhance the
understanding of our operations and our present business environment. Components
of management's discussion and analysis of financial condition and results of
operations include:
• Overview


• Results of Operations

• Non-GAAP Financial Measures

• Liquidity and Capital Resources

• Contractual Obligations

• Off-Balance Sheet Arrangements

• Recent Accounting Pronouncements

• Critical Accounting Judgments and Estimates

Overview




We are a global media and technology company with three primary businesses:
Comcast Cable, NBCUniversal and Sky. We present our operations for (1) Comcast
Cable in one reportable business segment, referred to as Cable Communications;
(2) NBCUniversal in four reportable business segments: Cable Networks, Broadcast
Television, Filmed Entertainment and Theme Parks (collectively, the
"NBCUniversal segments"); and (3) Sky in one reportable business segment.
Following October 9, 2018, Sky's results of operations are included in our
consolidated results of operations. For more information about our company's
operations, see Item 1: Business. Additionally, refer to Item 7: Management's
Discussion and Analysis of Financial Condition and Results of Operations in our
  2018 Annual Report on Form 10-K   for management's discussion and analysis of
financial condition and results of operations for the fiscal year 2018 compared
to fiscal year 2017.
Consolidated Revenue, Net Income Attributable to Comcast Corporation and
Adjusted EBITDA(a)
(in billions)


  Revenue   Net Income Attributable to Comcast Corporation   Adjusted EBITDA

[[Image Removed: consolidatedresults128.jpg]]

(a) Adjusted EBITDA is a financial measure that is not defined by generally

accepted accounting principles in the United States ("GAAP"). Refer to the

"Non-GAAP Financial Measure" section on page 51 for additional information,


    including our definition and our use of Adjusted EBITDA, and for a
    reconciliation from net income attributable to Comcast Corporation to
    Adjusted EBITDA.



  32 Comcast 2019 Annual Report on Form 10-K

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2019 Consolidated Operating Results by Segment(a)

Revenue Adjusted EBITDA

[[Image Removed: piecharta01.jpg]]

(a) Charts exclude the results of NBCUniversal Headquarters and Other, Corporate

and Other, and eliminations.




2019 Developments
The following are the more significant developments in our businesses during
2019:
Cable Communications Segment
•      Revenue increased 3.7% to $58.1 billion, reflecting increases in

high-speed internet, business services and wireless revenue, partially

offset by declines in advertising, video and voice revenue

• Adjusted EBITDA increased 7.3% to $23.3 billion

• Operating margin increased from 38.7% to 40.1%, reflecting increases in

revenue from high-speed internet and business services and decreases in

losses in our wireless business, partially offset by higher technical and


       product support expenses


•      Capital expenditures decreased 10.5% to $6.9 billion, reflecting lower
       spending on scalable infrastructure and customer premise equipment,
       partially offset by an increase in support capital


NBCUniversal Segments
•      Total NBCUniversal revenue decreased 5.0% to $34.0 billion and total
       NBCUniversal Adjusted EBITDA increased 2.0% to $8.8 billion


•      Broadcast Television and Cable Networks segments revenue decreased 10.3%
       to $10.3 billion and 2.2% to $11.5 billion, respectively, reflecting the
       impact of our broadcasts of the 2018 PyeongChang Olympics and 2018 Super

Bowl; excluding revenue associated with the 2018 PyeongChang Olympics and

2018 Super Bowl, Cable Networks and Broadcast Television segments revenue

increased 1.0% and 0.1%, respectively, with the increase in Cable Networks


       primarily due to increases in distribution revenue, partially offset by
       decreases in content licensing revenue

Filmed Entertainment segment revenue decreased 9.2% to $6.5 billion,


       reflecting lower theatrical, home entertainment and other revenue,
       partially offset by an increase in content licensing

Theme Parks segment revenue increased 4.4% to $5.9 billion, reflecting


       increased guest spending and higher attendance in 2019 due, in part, to
       natural disasters that negatively impacted attendance in Japan in 2018


•      Announced that Universal Orlando Resort is building an additional theme
       park named Universal's Epic Universe

Sky Segment • Sky's results of operations for the full year 2019 are included in our

consolidated results, with revenue of $19.2 billion and Adjusted EBITDA of

$3.1 billion


•      On a pro forma basis, Sky revenue decreased 3.0% to $19.2 billion.

Excluding the impact of foreign currency, pro forma Sky revenue increased


       1.7% primarily due to increases in content and direct-to-consumer
       revenues, partially offset by a decrease in advertising revenue

• On a pro forma basis, Sky Adjusted EBITDA increased 7.1% to $3.1 billion.

Excluding the impact of foreign currency, pro forma Sky Adjusted EBITDA

increased 12.2% primarily due to contract termination costs and costs


       related to a settlement in the prior year period.



Comcast 2019 Annual Report on Form 10-K 33

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Other

• Corporate and Other revenue decreased 35.0% to $333 million primarily due

to the sale of a controlling interest in our arena management-related

businesses in the second quarter of 2018

• Corporate and Other Adjusted EBITDA losses increased 12.9% to $880 million


       primarily due to costs associated with the development of Peacock


•      Announced Peacock, our direct-to-consumer streaming service that will
       feature NBCUniversal content, which is expected to be launched in 2020

• Entered into a series of agreements in May 2019 with Disney, whereby

Disney assumed full operational control of Hulu, LLC ("Hulu") in exchange

for certain put and call provisions regarding our ownership interest, and

in August 2019, we received proceeds of $5.2 billion from a collateralized


       obligation secured by the proceeds guaranteed under the put and call
       provisions

• Repaid $15.6 billion of debt, including senior notes and term loans, and

net repayments of commercial paper, which were funded with cash on hand,

proceeds from the collateralized obligation related to Hulu and proceeds

from the $4.8 billion issuance of senior notes in November 2019

Competition


The results of operations of our reportable business segments are affected by
competition, as all of our businesses operate in intensely competitive,
consumer-driven and rapidly changing environments and compete with a growing
number of companies that provide a broad range of communications products and
services, and entertainment, news and information content to consumers.
Technological changes are further intensifying and complicating the competitive
landscape and challenging existing business models. In particular, consumers are
increasingly turning to online sources for viewing and purchasing content, which
has and likely will continue to reduce the number of our video customers and
subscribers to our cable networks even as it makes high-speed internet services
more important to consumers. In addition, the increasing number of entertainment
choices available to consumers has intensified audience fragmentation and
disaggregated the way that content traditionally has been viewed by consumers.
This increase has caused and likely will continue to cause audience ratings
declines at our programming channels.
For additional information on the competition our businesses face, see Item 1:
Business and Item 1A: Risk Factors. Within the Business section, refer to the
"Competition" discussion, and within the Risk Factors section, refer to the risk
factors entitled "Our businesses operate in highly competitive and dynamic
industries, and our businesses and results of operations could be adversely
affected if we do not compete effectively." and "Changes in consumer behavior
driven by online video distribution platforms for viewing content continue to
adversely affect our businesses and challenge existing business models."
Seasonality and Cyclicality
Each of our businesses is subject to seasonal and cyclical variations. See Item
1: Business and refer to the "Seasonality and Cyclicality" discussion within
that section for additional information.

34 Comcast 2019 Annual Report on Form 10-K

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Consolidated Operating Results




Year ended December 31 (in                                                 % Change       % Change
millions, except per share data)       2019        2018         2017   2018 to 2019   2017 to 2018
Revenue                           $ 108,942   $  94,507   $   85,029           15.3 %         11.1  %
Costs and Expenses:
Programming and production           34,440      29,692       25,355           16.0           17.1
Other operating and
administrative                       32,807      28,094       25,449           16.8           10.4
Advertising, marketing and
promotion                             7,617       7,036        6,519            8.2            7.9
Depreciation                          8,663       8,281        7,914            4.6            4.6
Amortization                          4,290       2,736        2,216           56.8           23.5
Other operating gains                     -        (341 )       (442 )           NM             NM
Total costs and expenses             87,817      75,498       67,011           16.3           12.7
Operating income                     21,125      19,009       18,018           11.1            5.5
Interest expense                     (4,567 )    (3,542 )     (3,086 )         28.9           14.8
Investment and other income
(loss), net                             438        (225 )        421          294.6         (153.4 )
Income before income taxes           16,996      15,242       15,353           11.5           (0.7 )

Income tax (expense) benefit (3,673 ) (3,380 ) 7,569

     8.7         (144.7 )
Net income                           13,323      11,862       22,922           12.3          (48.2 )
Less: Net income attributable to
noncontrolling interests and
redeemable subsidiary preferred
stock                                   266         131          187          102.7          (29.8 )
Net income attributable to
Comcast Corporation               $  13,057   $  11,731   $   22,735           11.3 %        (48.4 )%
Basic earnings per common share
attributable to Comcast
Corporation shareholders          $    2.87   $    2.56   $     4.83           12.1 %        (47.0 )%
Diluted earnings per common share
attributable to Comcast
Corporation shareholders          $    2.83   $    2.53   $     4.75           11.9 %        (46.7 )%

Adjusted EBITDA(a)                $  34,258   $  30,165   $   27,956           13.6 %          7.9  %


All percentages are calculated based on actual amounts. Minor differences may
exist due to rounding.
Percentage changes that are considered not meaningful are denoted with NM.
(a) Adjusted EBITDA is a non-GAAP financial measure. Refer to the "Non-GAAP

Financial Measure" section on page 51 for additional information, including

our definition and our use of Adjusted EBITDA, and for a reconciliation from

net income attributable to Comcast Corporation to Adjusted EBITDA.




The comparability of our consolidated results of operations was impacted by the
Sky transaction in the fourth quarter of 2018. Sky's results of operations are
included in our consolidated financial statements following the October 9, 2018
acquisition date.
Consolidated Revenue
The following graph illustrates the contributions to the increases in
consolidated revenue made by our Cable Communications, NBCUniversal and Sky
segments, as well as by Corporate and Other activities including eliminations.
[[Image Removed: revenue12920.jpg]]

Comcast 2019 Annual Report on Form 10-K 35

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The primary drivers of the change in revenue from 2018 to 2019 were as follows: • Our acquisition of Sky in the fourth quarter of 2018, resulting in the


       inclusion of a full year of results for 2019


• Growth in our Cable Communications segment driven by increased revenue

from residential high-speed internet, business services and wireless,


       partially offset by decreased revenue from advertising, video and voice


•      A decrease in NBCUniversal revenue primarily due to the absence of revenue

       associated with our broadcasts of the 2018 PyeongChang Olympics and the
       2018 Super Bowl


Revenue for our segments and other businesses are discussed separately below
under the heading "Segment Operating Results."
Consolidated Costs and Expenses
The following graph illustrates the contributions to the increases in
consolidated operating costs and expenses, representing total costs and expenses
excluding depreciation and amortization expense and other operating gains, made
by our Cable Communications, NBCUniversal and Sky segments, as well as by
Corporate and Other activities, including eliminations.
[[Image Removed: costsandexpenses12920.jpg]]
The primary drivers of the change in operating costs and expenses from 2018 to
2019 were as follows:
•      Our acquisition of Sky in the fourth quarter of 2018, resulting in the
       inclusion of a full year of results for 2019

• A decrease in NBCUniversal programming and production expenses primarily


       due to the absence of expenses associated with our broadcasts of the 2018
       PyeongChang Olympics and the 2018 Super Bowl


•      An increase in technical and product support costs in our Cable
       Communications segment

Operating costs and expenses for our segments and our corporate operations, business development initiatives and other businesses are discussed separately below under the heading "Segment Operating Results." Consolidated Depreciation and Amortization Expense


                                                                          % Change        % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019    2017 to 2018
Cable Communications                 $  7,994   $  8,262   $  8,019           (3.2 )%          3.0 %
NBCUniversal                            2,129      2,108      2,041            0.9             3.3
Sky                                     2,699        539          -             NM              NM
Corporate and Other                       131        108         70           21.4            56.3
Comcast Consolidated                 $ 12,953   $ 11,017   $ 10,130           17.6  %          8.8 %


Percentage changes that are considered not meaningful are denoted with NM.
Consolidated depreciation and amortization expense increased in 2019 primarily
due to the acquisition of Sky in the fourth quarter of 2018, with a full year of
expense included in our results of operations for 2019. Additionally, during the
first quarter of 2019, we recorded adjustments to the purchase price allocation
of Sky, primarily related to intangible assets and property and equipment. This
change resulted in an adjustment recorded in the first quarter of 2019 related
to the fourth quarter of 2018 that increased depreciation and amortization
expense by $53 million.

36 Comcast 2019 Annual Report on Form 10-K

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Cable Communications depreciation and amortization expense decreased due to
lower spending on scalable infrastructure and customer premise equipment,
partially offset by an increase in support capital. NBCUniversal depreciation
and amortization expense was flat in 2019.
Amortization expense from acquisition-related intangible assets, such as
customer relationships, totaled $2.0 billion, $1.1 billion and $824 million for
2019, 2018 and 2017, respectively. Amounts primarily relate to customer
relationship intangible assets recorded in connection with the Sky transaction
in the fourth quarter of 2018 (see Note 8 to Comcast's consolidated financial
statements) and the NBCUniversal transaction in 2011.
Consolidated Other Operating Gains
Consolidated other operating gains for 2018 included $200 million related to the
sale of a controlling interest in our arena management-related businesses in
Corporate and other (see Note 10 to Comcast's consolidated financial statements)
and $141 million related to the sale of a business in our Filmed Entertainment
segment.
Consolidated Interest Expense
Interest expense increased in 2019 compared to 2018 primarily due to increases
in our debt outstanding associated with the financing of and debt assumed in
connection with the Sky transaction in the fourth quarter of 2018, as well as a
$56 million charge related to the early redemption of debt that was recorded in
the third quarter of 2019.
Consolidated Investment and Other Income (Loss), Net
Year ended December 31 (in millions)                         2019       2018       2017
Equity in net income (losses) of investees, net          $   (505 ) $   (364 ) $    107
Realized and unrealized gains (losses) on equity
securities, net                                               656       (187 )      (17 )
Other income (loss), net                                      287        326        331
Total investment and other income (loss), net            $    438   $   

(225 ) $ 421




Equity in Net Income (Losses) of Investees, Net
The change in equity in net income (losses) of investees, net in 2019 compared
to 2018 was primarily due to our equity method investments in Hulu and Atairos
Group, Inc. ("Atairos"). The losses at Hulu were primarily due to programming,
advertising and marketing costs, and higher other administrative expenses.
Atairos follows investment company accounting and records its investments at
their fair values each reporting period with the net gains or losses reflected
in its statement of income. We recognize our share of these gains and losses in
equity in net income (losses) of investees, net. The income (losses) at Atairos
were driven by fair value adjustments on its underlying investments. The table
below summarizes the equity in net income (losses) of Hulu and Atairos in 2019,
2018 and 2017.
Year ended December 31 (in millions)   2019     2018     2017
Hulu                                 $ (473 ) $ (454 ) $ (276 )
Atairos                              $  (64 ) $  (31 ) $  281


Realized and Unrealized Gains (Losses) on Equity Securities, Net
The change in realized and unrealized gains (losses) on equity securities, net
in 2019 compared to 2018 was primarily due to gains of $293 million related to
our interest in Snap, which was sold in 2019, compared to losses of $268 million
in 2018, and unrealized gains of $184 million related to our investment in
Peloton Interactive, Inc. ("Peloton").
Other Income (Loss), Net
The change in other income (loss), net in 2019 compared to 2018 was primarily
due to the recognition of $219 million of gains related to the dilution of our
Hulu ownership and $90 million of losses due to the impairment of an equity
method investment. See Note 10 to Comcast's consolidated financial statements
and Note 9 to NBCUniversal's consolidated financial statements for further
information.

Comcast 2019 Annual Report on Form 10-K 37

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Consolidated Income Tax (Expense) Benefit




Income tax (expense) benefit reflects an effective income tax rate that differs
from the federal statutory rate primarily due to state and foreign income taxes
and adjustments associated with uncertain tax positions. Our effective income
tax rate in 2019 and 2018 was 21.6% and 22.2%, respectively.
In 2019, the effective income tax rate included $125 million of benefits related
to state income tax adjustments recognized in the third quarter of 2019.
In 2018, the effective income tax rate included the effects of an income tax
benefit of $244 million recognized during the fourth quarter of 2018 related to
a reduction of our net deferred tax liability as a result of the acquisition of
Sky and $128 million recognized during the first quarter of 2018 related to the
enactment of additional federal tax legislation in 2018, partially offset by
$148 million of income tax expense due to state and federal tax law changes that
were enacted in the third quarter of 2018.
Consolidated Net Income Attributable to Noncontrolling Interests and Redeemable
Subsidiary Preferred Stock


The increase in net income attributable to noncontrolling interests and
redeemable subsidiary preferred stock in 2019 compared to 2018 was primarily due
to an increase in the redemption value of one of our noncontrolling interests.
Segment Operating Results


Our segment operating results are presented based on how we assess operating
performance and internally report financial information. We use Adjusted EBITDA
as the measure of profit or loss for our operating segments. Adjusted EBITDA is
defined as net income attributable to Comcast Corporation before net income
(loss) attributable to noncontrolling interests and redeemable subsidiary
preferred stock, income tax expense, investment and other income (loss), net,
interest expense, depreciation and amortization expense, and other operating
gains and losses (such as impairment charges related to fixed and intangible
assets and gains or losses on the sale of long-lived assets), if any. From time
to time we may exclude from Adjusted EBITDA the impact of certain events, gains,
losses or other charges (such as significant legal settlements) that affect the
period-to-period comparability of our operating performance. Adjusted EBITDA for
our segments is not a non-GAAP financial measure. We reconcile the aggregate
amount of Adjusted EBITDA for our reportable business segments to consolidated
income before income taxes in the notes to our consolidated financial statements
(see Note 2 to Comcast's consolidated financial statements and NBCUniversal's
consolidated financial statements).
Beginning in the first quarter of 2019, Comcast Cable's wireless phone service
and certain other Cable-related business development initiatives are presented
in the Cable Communications segment. Results were previously presented in
Corporate and Other. Prior periods have been adjusted to reflect this
presentation.

38 Comcast 2019 Annual Report on Form 10-K

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Cable Communications Segment Results of Operations

Revenue and Adjusted EBITDA Residential Customer Relationships (in billions)

                 (in millions)


[[Image Removed: mdacable.jpg]]





                                                                          % Change        % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019    2017 to 2018
Revenue
Residential:
High-speed internet                  $ 18,752   $ 17,144   $ 15,681            9.4  %          9.3  %
Video                                  22,270     22,455     22,874           (0.8 )          (1.8 )
Voice                                   3,879      3,960      4,090           (2.1 )          (3.2 )
Wireless                                1,167        890        329           31.2           170.3
Business services                       7,795      7,129      6,437            9.3            10.7
Advertising                             2,465      2,795      2,450          (11.8 )          14.1
Other                                   1,754      1,660      1,538            5.7             7.9
Total revenue                          58,082     56,033     53,399            3.7             4.9
Operating costs and expenses
Programming                            13,389     13,249     12,907            1.1             2.7
Technical and product support           7,973      7,569      6,846            5.3            10.6
Customer service                        2,494      2,536      2,509           (1.6 )           1.1

Advertising, marketing and promotion 4,014 4,002 3,866

    0.3             3.5

Franchise and other regulatory fees 1,582 1,578 1,590

    0.2            (0.8 )
Other                                   5,364      5,418      5,126           (1.0 )           5.7

Total operating costs and expenses 34,816 34,352 32,844


   1.4             4.6
Adjusted EBITDA                      $ 23,266   $ 21,681   $ 20,555            7.3  %          5.5  %


Comcast 2019 Annual Report on Form 10-K 39

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Customer Metrics
                                                                      Net Additions
(in thousands)                             2019    2018    2017   2019    2018    2017
Customer relationships
Residential customer relationships       29,149  28,109  27,185  1,040     925     651
Business services customer relationships  2,396   2,303   2,179     94     123     135
Total customer relationships             31,545  30,412  29,364  1,134   1,048     787
Residential customer relationships mix
One product customers                    10,247   9,015   8,174  1,232     840     418
Two product customers                     8,923   8,992   9,018    (69 )   (25 )   221
Three or more product customers           9,979  10,102   9,993   (123 )   110      13
High-speed internet
Residential customers                    26,414  25,097  23,863  1,317   1,234   1,036
Business services customers               2,215   2,125   2,006     89     120     132
Total high-speed internet customers      28,629  27,222  25,869  1,406   1,353   1,168
Video
Residential customers                    20,288  20,959  21,303   (671 )  (344 )  (186 )
Business services customers                 966   1,027   1,054    (61 )   (27 )    35
Total video customers                    21,254  21,986  22,357   (733 )  (370 )  (151 )
Voice
Residential customers                     9,934  10,153  10,316   (218 )  (163 )  (231 )
Business services customers               1,342   1,297   1,236     46      60      96
Total voice customers                    11,276  11,449  11,552   (173 )  (103 )  (135 )
Security and automation
Security and automation customers         1,375   1,317   1,131     59     186     239
Wireless
Wireless lines                            2,052   1,236     381    816     854     381


Customer metrics are presented based on actual amounts. Minor differences may
exist due to rounding. Customer relationships represent the number of
residential and business customers that subscribe to at least one of our
services. One product, two product, and three or more product customers
represent residential customers that subscribe to one, two, or three or more of
our services, respectively. For MDUs, including buildings located on college
campuses, whose residents have the ability to receive additional services, such
as additional programming choices or our HD or DVR services, we count and report
customers based on the number of potential billable relationships within each
MDU. For MDUs whose residents are not able to receive additional services, the
MDU is counted as a single customer. Residential high-speed internet and video
customers as of December 31, 2019 included prepaid customers totaling
approximately 196,000 and 7,000, respectively. Wireless lines represent the
number of activated eligible wireless devices on customers' accounts. Individual
customer relationships may have multiple wireless lines.
                                                              2019      2018      2017
Average monthly total revenue per customer relationship   $ 156.24  $ 156.23  $ 153.60
Average monthly Adjusted EBITDA per customer relationship $  62.59  $  60.45  $  59.13


Average monthly total revenue per customer relationship is impacted by rate
adjustments and changes in the types and levels of services received by our
residential and business services customers, as well as changes in advertising
revenue. While revenue from our residential high-speed internet, video and voice
services are also impacted by changes in the allocation of revenue among
services sold in a bundle, the allocation does not impact average monthly total
revenue per customer relationship.
Each of our services has a different contribution to operating margin. We use
average monthly Adjusted EBITDA per customer relationship to evaluate the
profitability of our customer base across our service offerings. We believe this
metric is useful particularly as we continue to focus on growing our
higher-margin businesses, including residential high-speed internet and business
services.
Cable Communications Segment - Revenue
We are a leading provider of high-speed internet, video, voice, wireless, and
security and automation services to residential customers in the United States
under the Xfinity brand; we also provide these and other services to business
customers and sell advertising. We generate revenue primarily from residential
and business customers that subscribe to our services, which we market
individually and as bundled services. We also generate revenue from selling
through our allocation of scheduled advertising time on cable networks that is
received as part of distribution agreements with these networks to local,
regional and national advertisers.

40 Comcast 2019 Annual Report on Form 10-K

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High-Speed Internet
We offer high-speed internet services with downstream speeds that range up to 1
gigabit per second ("Gbps") and fiber-based speeds that range up to 2 Gbps. We
also deploy wireless gateways to customers that combine an internet and voice
modem with a Wi-Fi router to deliver reliable internet speeds and enhanced
coverage through an in-and-out-of-home Wi-Fi network. Customers with xFi-enabled
wireless gateways may also personalize and manage their Wi-Fi network remotely,
which includes viewing and changing their Wi-Fi password, identifying which
devices are connected to their in-home network, setting parental controls and
schedules, advanced security, as well as other features. We believe our customer
base will continue to grow as consumers choose our high-speed internet service
and seek higher-speed offerings.
Revenue increased in 2019 primarily due to an increase in the number of
residential high-speed internet customers. The remaining increase in revenue in
2019 was due to an increase in average rates.
Video
We offer a broad variety of video services packages that may include premium
networks, pay-per-view services and our On Demand service. Our video customers
may also subscribe for additional fees to our HD and DVR services.
Revenue was flat in 2019 primarily due to a decline in the number of residential
video customers, offset by an increase in average rates.
We have experienced, and expect that we will continue to experience, declines in
the number of residential video customers due to competitive pressures, and we
expect that our video revenue will continue to decline as a result of the
competitive environment and shifting video consumption patterns. We believe our
X1 platform helps us compete more effectively against this competition, and have
also continued to employ sales and marketing programs, such as promotions,
bundled service offerings and service offerings targeted at specific market
segments.
Voice
We offer voice services that provide local and long-distance calling and other
related features.
Revenue decreased in 2019 primarily due to a decline in the number of
residential voice customers.
We expect that the number of residential voice customers and voice revenue will
continue to decline.
Wireless
We offer wireless phone services to customers that may choose to pay for
services on an unlimited data plan or per gigabyte of data used.
Revenue increased in 2019 primarily due to an increase in the number of customer
lines.
Business Services
We offer a variety of products and services to businesses. Our service offerings
for small business locations primarily include high-speed internet services, as
well as voice and video services, that are similar to those provided to
residential customers, as well as cloud-based cybersecurity services, wireless
backup connectivity, advanced Wi-Fi solutions, video monitoring services and
cloud-based services that provide file sharing, online backup and web
conferencing, among other features. We also offer Ethernet network services that
connect multiple locations and provide higher downstream and upstream speed
options to medium-sized customers and larger enterprises, as well as advanced
voice services, along with video solutions that serve hotels and other large
venues. In addition, we provide cellular backhaul services to mobile network
operators to help them manage their network bandwidth.
We have expanded our service offerings to include a software-defined networking
product for medium-sized and enterprise customers. Larger enterprises may also
receive support services related to Wi-Fi networks, router management, network
security, business continuity risks and other services. These service offerings
are primarily provided to Fortune 1000 companies and other large enterprises
with multiple locations.
Revenue increased in 2019 primarily due to an increase in the number of
customers receiving our services and an increase in average rates.
Advertising
As part of our distribution agreements with cable networks, we generally receive
an allocation of scheduled advertising time that is sold through our advertising
business to local, regional and national advertisers. In most cases, the
available advertising units are sold by our sales force. In some cases, we work
with representation firms as an extension of our sales force to sell a portion
of the advertising units allocated to us. We also represent the advertising
sales efforts of other multichannel video providers in some markets. In
addition, we generate revenue from the sale of advertising on our digital
platforms. We also provide technology, tools, data-driven services and
marketplace solutions to customers in the media industry, which allow
advertisers to more effectively

Comcast 2019 Annual Report on Form 10-K 41

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engage with their target audiences. Revenue is affected by the strength of the
advertising market, general economic conditions, and cyclicality related to
political campaigns and issue-oriented advertising.
Revenue decreased in 2019 primarily due to a decrease in political advertising
revenue. Excluding political advertising revenue, advertising revenue was
consistent with the prior year.
In 2019, 5% of our advertising revenue was generated from our NBCUniversal
segments, compared to 4% and 5% in 2018 and 2017, respectively. These amounts
are eliminated in our consolidated financial statements but are included in the
amounts presented above.
Other
Other revenue primarily includes revenue related to our security and automation
services. We also receive revenue related to residential customer late fees and
from other services, such as the licensing of our technology platforms to other
multichannel video providers.
Revenue increased in 2019 primarily due to an increase in revenue from our
security and automation services and the timing of the licensing of our
technology platforms to other multichannel video providers.
Cable Communications Segment - Operating Costs and Expenses
Programming Expenses
Programming expenses, which represent our most significant operating expense,
are the fees we incur to provide content to our customers. These expenses are
affected by the programming license fees charged by content providers, the fees
charged for retransmission of the signals from local broadcast television
stations, the number of customers we serve and the amount of content we provide.
Programming expenses increased in 2019 primarily due to an increase in
retransmission consent and sports programming fees, partially offset by a
decline in the number of video subscribers.
We anticipate that our programming expenses will increase at rates higher than
those experienced in 2019, due to the timing of contract renewals in 2020.
Technical and Product Support Expenses
Expenses include costs to complete service call and installation activities, as
well as costs for network operations, product development, fulfillment and
provisioning, as well as the cost of wireless handsets and tablets sold to
customers and monthly wholesale wireless access fees.
Expenses increased in 2019 primarily due to expenses related to the continued
development, deployment and support of our products and services, expenses
related to the continued growth in business services, and increased costs
associated with our wireless phone service. Wireless phone service costs
increased primarily due to an increase in the number of lines.
Customer Service Expenses
Expenses include the personnel and other costs associated with handling the sale
of services to customers and customer service activity.
Expenses decreased in 2019 primarily due to lower personnel costs as a result of
decreased customer call activity.
Advertising, Marketing and Promotion Expenses
Expenses include the costs associated with attracting new customers and
promoting our service offerings.
Expenses were flat in 2019 primarily due to an increase in spending associated
with attracting new customers, offset by the absence of advertising expenses
associated with the 2018 PyeongChang Olympics.
Franchise and Other Regulatory Fees
Franchise and other regulatory fees represent the fees we are required to pay to
federal, state and local authorities under the terms of our cable franchise
agreements.
Franchise and other regulatory fees were flat in 2019.
Other Expenses
Expenses primarily include personnel costs, advertising expenses, and building
and facilities costs.
Other operating costs and expenses decreased in 2019 primarily due to increased
costs incurred in the prior year as we continued to scale our wireless phone
service, partially offset by higher personnel costs in the current year.

42 Comcast 2019 Annual Report on Form 10-K

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Cable Communications Segment - Operating Margin
Our operating margin is Adjusted EBITDA as a percentage of revenue. The most
significant operating costs and expenses are the programming expenses we incur
to provide content to our video customers, which increased 1.1% in 2019.
Our operating margin was 40.1%, 38.7% and 38.5% in 2019, 2018 and 2017,
respectively. We continue to focus on growing our higher-margin businesses,
particularly residential high-speed internet and business services, and on
improving losses related to our wireless phone service and overall operating
cost management. Losses from our wireless phone service were $401 million, $743
million and $480 million in 2019, 2018 and 2017, respectively.
NBCUniversal Segments Overview


2019 NBCUniversal Segments Operating Results(a)

Revenue Adjusted EBITDA

[[Image Removed: mdanbcugrapha01.jpg]]

(a) Charts exclude the results of NBCUniversal Headquarters, other, and eliminations.


                                                                          % Change       % Change
Year ended December 31 (in millions)     2019       2018      2017    2018 to 2019     2017 to 2018
Revenue
Cable Networks                       $ 11,513   $ 11,773   $ 10,497           (2.2 )%      12.2  %
Broadcast Television                   10,261     11,439      9,563          (10.3 )       19.6
Filmed Entertainment                    6,493      7,152      7,595           (9.2 )       (5.8 )
Theme Parks                             5,933      5,683      5,443            4.4          4.4
Headquarters, other and eliminations     (233 )     (286 )     (262 )           NM           NM
Total revenue                        $ 33,967   $ 35,761   $ 32,836           (5.0 )%       8.9  %
Adjusted EBITDA
Cable Networks                       $  4,444   $  4,428   $  4,053            0.4  %       9.3  %
Broadcast Television                    1,730      1,657      1,251            4.4         32.5
Filmed Entertainment                      833        734      1,276           13.5        (42.5 )
Theme Parks                             2,455      2,455      2,384              -          3.0
Headquarters, other and eliminations     (690 )     (676 )     (746 )           NM           NM
Total Adjusted EBITDA                $  8,772   $  8,598   $  8,218            2.0  %       4.6  %

Percentage changes that are considered not meaningful are denoted with NM.

Comcast 2019 Annual Report on Form 10-K 43

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Cable Networks Segment Results of Operations




                                                                          % Change        % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019    2017 to 2018
Revenue
Distribution                         $  6,790   $  6,826   $  6,081           (0.5 )%         12.3 %
Advertising                             3,478      3,587      3,359           (3.0 )           6.8
Content licensing and other             1,245      1,360      1,057           (8.5 )          28.6
Total revenue                          11,513     11,773     10,497           (2.2 )          12.2
Operating costs and expenses
Programming and production              5,107      5,357      4,599           (4.7 )          16.5
Other operating and administrative      1,499      1,453      1,326            3.2             9.5

Advertising, marketing and promotion 463 535 519

  (13.6 )           3.2

Total operating costs and expenses 7,069 7,345 6,444


  (3.8 )          14.0
Adjusted EBITDA                      $  4,444   $  4,428   $  4,053            0.4  %          9.3 %


Cable Networks Segment - Revenue
Distribution
Revenue is generated from the distribution of our cable network programming to
traditional and virtual multichannel video providers and is affected by the
number of subscribers receiving our cable networks and the fees we charge per
subscriber.
Year ended December 31 (in                                               % Change        % Change
millions)                               2019       2018       2017   2018 to 2019    2017 to 2018
Distribution                        $  6,790   $  6,826   $  6,081           (0.5 )%         12.3 %
Distribution, excluding 2018
PyeongChang Olympics                   6,790      6,590      6,081            3.0             8.4


Revenue was flat in 2019 compared to 2018, which included the revenue associated
with our broadcast of the 2018 PyeongChang Olympics. Excluding $236 million of
revenue associated with our broadcast of the 2018 PyeongChang Olympics,
distribution revenue increased in 2019 compared to 2018 primarily due to
increases in the contractual rates charged under distribution agreements and the
timing of contract renewals, partially offset by increased declines in the
number of subscribers at our cable networks.
Advertising
Revenue is generated from the sale of advertising units sold on our cable
networks and digital properties. Advertising revenue is primarily based on the
price we charge for each advertising unit, which is generally based on audience
ratings, the value of our viewer demographics to advertisers and the number of
advertising units we can place in our cable networks' programming schedules.
Advertising revenue is affected by the audience ratings of our programming, the
strength of the national advertising market and general economic conditions.
Year ended December 31 (in                                               % Change        % Change
millions)                               2019       2018       2017   2018 to 2019    2017 to 2018
Advertising                         $  3,478   $  3,587   $  3,359           (3.0 )%          6.8 %
Advertising, excluding 2018
PyeongChang Olympics                   3,478      3,445      3,359            1.0             2.6


Revenue decreased in 2019 primarily due to the absence of revenue associated
with our broadcast of the 2018 PyeongChang Olympics. Excluding $142 million of
revenue associated with our broadcast of the 2018 PyeongChang Olympics,
advertising revenue increased reflecting higher prices for advertising units
sold, partially offset by declines in audience ratings at our networks.
Content Licensing and Other
Revenue is generated primarily from the licensing of our owned programming in
the United States and internationally to cable and broadcast networks and
subscription video on demand services, as well as from the sale of our owned
programming on DVDs and through digital distribution services such as iTunes. In
addition, our cable television studio production operations generate revenue
from programming the studio produces for third-party networks and for
subscription video on demand services.
Revenue decreased in 2019 primarily due to the timing of content provided under
our licensing agreements.
In 2019, 2018 and 2017, 15%, 14% and 15%, respectively, of our Cable Networks
segment revenue was generated from our Cable Communications segment. These
amounts are eliminated in Comcast's consolidated financial statements but are
included in the amounts presented above.

44 Comcast 2019 Annual Report on Form 10-K

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Cable Networks Segment - Operating Costs and Expenses
Programming and Production Costs
Costs include the amortization of owned and acquired programming, sports rights,
direct production costs, residual and participation payments, production
overhead, costs associated with the distribution of our programming to
third-party networks and other distribution platforms, and on-air talent costs.
Costs decreased in 2019 primarily due to the absence of costs associated with
our broadcast of the 2018 PyeongChang Olympics.
Other Operating and Administrative Expenses
Other operating and administrative costs and expenses include salaries, employee
benefits, rent and other overhead expenses.
Expenses increased in 2019 primarily due to higher employee-related costs and
increases in costs associated with our various digital properties.
Advertising, Marketing and Promotion Expenses
Expenses consist primarily of the costs associated with promoting programming on
our cable networks and digital properties.
Expenses decreased in 2019 primarily due to lower spending on marketing related
to our programming and digital properties, as well as the absence of spending on
marketing related to the 2018 PyeongChang Olympics.
Broadcast Television Segment Results of Operations


                                                                          % Change        % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019    2017 to 2018
Revenue
Advertising                          $  5,712   $  7,010   $  5,654          (18.5 )%         24.0  %
Content licensing                       2,157      2,182      2,114           (1.1 )           3.2
Distribution and other                  2,392      2,247      1,795            6.4            25.2
Total revenue                          10,261     11,439      9,563          (10.3 )          19.6
Operating costs and expenses
Programming and production              6,547      7,789      6,440          (15.9 )          20.9
Other operating and administrative      1,564      1,547      1,391            1.1            11.1

Advertising, marketing and promotion 420 446 481

   (5.9 )          (7.3 )
Total operating costs and expenses      8,531      9,782      8,312          (12.8 )          17.7
Adjusted EBITDA                      $  1,730   $  1,657   $  1,251            4.4  %         32.5  %


Broadcast Television Segment - Revenue
Advertising
Revenue is generated from the sale of advertising units sold on our broadcast
networks, owned local broadcast television stations and digital properties.
Advertising revenue is primarily based on the price we charge for each
advertising unit, which is generally based on audience ratings and the value of
our viewer demographics to advertisers, and the number of advertising units we
can place in our broadcast networks' and owned local television stations'
programming schedules. Advertising revenue is affected by the strength of the
national and local advertising markets, general economic conditions, cyclicality
related to political campaigns and issue-oriented advertising, and the success
and ratings of our programming.
                                                                                 % Change        % Change
Year ended December 31 (in millions)              2019      2018      2017   2018 to 2019    2017 to 2018
Advertising                                    $ 5,712   $ 7,010   $ 5,654          (18.5 )%         24.0 %
Advertising, excluding 2018 PyeongChang
Olympics and 2018 Super Bowl                     5,712     5,929     5,654           (3.7 )           4.9


Revenue decreased in 2019 primarily due to the absence of revenue associated
with our broadcasts of the 2018 PyeongChang Olympics and the 2018 Super Bowl.
Excluding $1.1 billion of revenue associated with our broadcasts of the 2018
PyeongChang Olympics and the 2018 Super Bowl, advertising revenue decreased due
to the absence of revenue associated with Telemundo's broadcast of the 2018 FIFA
World Cup RussiaTM, as well as the impact of continued declines in audience
ratings, partially offset by higher pricing for advertising units sold.

Comcast 2019 Annual Report on Form 10-K 45

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Content Licensing
Revenue is generated from the licensing of our owned programming in the United
States and internationally to various distribution platforms, including to cable
and broadcast networks, and to subscription video on demand services. In
addition, our broadcast television studio production operations develop and
produce original content that they license to broadcast networks, cable networks
and local broadcast television stations owned by us and third parties, as well
as to subscription video on demand services. The production and distribution
costs related to our owned programming generally exceed the revenue generated
from the initial network license, which means the subsequent licensing of our
owned programming series following the initial network license is critical to
their financial success.
Content licensing revenue decreased in 2019 primarily due to the timing of
content provided under our licensing agreements.
Distribution and Other
We generate distribution and other revenue primarily from fees for
retransmission consent of our owned local broadcast television stations and
associated fees received from NBC-affiliated local broadcast television
stations, as well as from the sale of our owned programming on DVDs and through
digital distribution services. The sale of our owned programming is driven
primarily by the popularity of our broadcast networks and programming series and
therefore fluctuates based on consumer spending and acceptance. Distribution and
other revenue also includes distribution revenue associated with our periodic
broadcasts of the Olympic Games.
                                                                                 % Change       % Change
Year ended December 31 (in millions)              2019      2018      2017   2018 to 2019   2017 to 2018
Distribution and other                         $ 2,392   $ 2,247   $ 1,795            6.4 %         25.2 %
Distribution and other, excluding 2018
PyeongChang Olympics                             2,392     2,135     1,795           12.0           19.0


Revenue increased in 2019 primarily due to increases in fees recognized under
our retransmission consent agreements, which was partially offset by the absence
of $112 million of revenue resulting from our broadcast of the 2018 PyeongChang
Olympics.
Broadcast Television Segment - Operating Costs and Expenses
Programming and Production Costs
Expenses relate to content that originates on our broadcast networks and owned
local broadcast television stations, as well as owned content that is licensed
to third parties. These costs include the amortization of owned and acquired
programming costs, sports rights, direct production costs, residual and
participation payments, production overhead, costs associated with the
distribution of our programming to third-party networks and other distribution
platforms, and on-air talent costs.
Expenses decreased in 2019 primarily due to the absence of costs associated with
our broadcasts of the 2018 PyeongChang Olympics and the 2018 Super Bowl.
Other Operating and Administrative Expenses
Other operating and administrative costs and expenses include salaries, employee
benefits, rent and other overhead expenses. Expenses increased in 2019 primarily
due to increases in overhead expenses, partially offset by decreases in
employee-related costs.
Advertising, Marketing and Promotion Expenses
Expenses consist primarily of the costs associated with promoting our owned and
acquired television programming, as well as the marketing of DVDs and costs
associated with our digital properties. These expenses decreased in 2019
primarily due to decreased spending on marketing related to our sports and local
programming.

46 Comcast 2019 Annual Report on Form 10-K

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Filmed Entertainment Segment Results of Operations




                                                                          % Change        % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019    2017 to 2018
Revenue
Theatrical                           $  1,469   $  2,111   $  2,192          (30.4 )%         (3.7 )%
Content licensing                       3,045      2,899      2,956            5.1            (1.9 )
Home entertainment                        957      1,048      1,287           (8.7 )         (18.6 )
Other                                   1,022      1,094      1,160           (6.7 )          (5.7 )
Total revenue                           6,493      7,152      7,595           (9.2 )          (5.8 )
Operating costs and expenses
Programming and production              2,949      3,446      3,500          (14.4 )          (1.5 )
Other operating and administrative      1,131      1,189      1,260           (4.9 )          (5.7 )
Advertising, marketing and promotion    1,580      1,783      1,559          (11.4 )          14.3
Total operating costs and expenses      5,660      6,418      6,319          (11.8 )           1.6
Adjusted EBITDA                      $    833   $    734   $  1,276           13.5  %        (42.5 )%


Filmed Entertainment Segment - Revenue
Theatrical
Revenue is generated from the worldwide theatrical release of our produced and
acquired films for exhibition in movie theaters and is significantly affected by
the timing of each release and the number of films we distribute, as well as
their acceptance by audiences. Theatrical revenue is also affected by the number
of exhibition screens, ticket prices, the percentage of ticket sale retention by
the exhibitors and the popularity of competing films at the time our films are
released. The success of a film in movie theaters is a significant factor in
determining the revenue a film is likely to generate in succeeding distribution
platforms.
Revenue decreased in 2019 primarily due to the strength and volume of releases
in our 2018 film slate, partially offset by the releases in our 2019 film slate.
The following key titles released in each respective fiscal year were
contributors to the drivers of changes in theatrical revenue:
                      Worldwide Theatrical Releases
                   2019                                 2018
Fast & Furious: Hobbs & Shaw               Jurassic World: Fallen Kingdom
How to Train Your Dragon: The Hidden World Dr. Seuss' The Grinch
Secret Life of Pets 2                      Mamma Mia! Here We Go Again
Us                                         Fifty Shades Freed


Content Licensing
Revenue is generated primarily from the licensing of our produced and acquired
films to cable, broadcast and premium networks, and to subscription video on
demand services.
Revenue increased in 2019 primarily due to the timing of when content was made
available under licensing agreements.
Home Entertainment
Revenue is generated from the sale of our produced and acquired films on DVDs to
retail stores and rental kiosks, and through digital distribution services and
video on demand services provided by multichannel video providers. Revenue is
significantly affected by the timing and number of our releases and their
acceptance by consumers. Release dates are determined by several factors,
including the timing of the exhibition of a film in movie theaters, holiday
periods and the timing of competitive releases. The overall DVD market continues
to experience declines due to the maturation of the DVD format from increasing
shifts in consumer behavior toward digital distribution services and
subscription rental services, both of which generate less revenue per
transaction than DVD sales, as well as due to piracy.

Comcast 2019 Annual Report on Form 10-K 47

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Revenue decreased in 2019 primarily due to higher sales of 2018 releases in the
prior year period, partially offset by sales of 2019 releases in the current
year period. The following key titles released in each respective fiscal year
were contributors to the drivers of changes in home entertainment revenue:
                       Home Entertainment Releases
                   2019                                 2018

How to Train Your Dragon: The Hidden World Jurassic World: Fallen Kingdom Fast & Furious: Hobbs & Shaw

               Fifty Shades Freed
Dr. Seuss' The Grinch                      Mamma Mia! Here We Go Again


Other


Revenue is generated from Fandango, our movie ticketing and entertainment
business, consumer products, the production and licensing of live stage plays,
and the distribution of filmed entertainment produced by third parties.
Revenue decreased in 2019 primarily due to a decrease in revenue from consumer
products and the absence of revenue associated with the sale of a business in
2018, partially offset by an increase in revenue from our movie ticketing and
entertainment business.
Filmed Entertainment Segment - Operating Costs and Expenses
Programming and Production Costs
Expenses include the amortization of capitalized film production and acquisition
costs, residual and participation payments, and distribution expenses. Residual
payments represent amounts payable to individuals hired under collective
bargaining agreements to work on productions and are calculated based on
post-theatrical revenue. Participation payments are primarily based on film
performance and represent contingent consideration payable to creative talent,
to third parties that have entered into cofinancing agreements with us and to
other parties involved in the production of a film. The costs associated with
producing films have generally increased in recent years and may continue to
increase in the future.
Expenses decreased in 2019 due to higher amortization of film production costs
in 2018 compared to 2019.
Other Operating and Administrative Expenses
Expenses include salaries, employee benefits, rent and other overhead expenses.
Expenses decreased in 2019 primarily due to the absence of expenses associated
with the sale of a business in 2018.
Advertising, Marketing and Promotion Expenses
Expenses consist primarily of expenses associated with advertising for our
theatrical releases and the marketing of our films on DVDs and in digital
formats. We incur significant marketing expenses before and throughout the
release of a film in movie theaters. As a result, we typically incur losses on a
film prior to and during the film's exhibition in movie theaters and may not
realize profits, if any, until the film generates home entertainment and content
licensing revenue. The costs associated with marketing films have generally
increased in recent years and may continue to increase in the future.
Expenses decreased in 2019 primarily due to higher spending on the marketing of
releases in the prior year.
Theme Parks Segment Results of Operations


                                                                          % Change       % Change
Year ended December 31 (in millions)     2019       2018       2017   2018 to 2019   2017 to 2018
Revenue                              $  5,933   $  5,683   $  5,443            4.4 %          4.4 %
Operating costs and expenses            3,478      3,228      3,059            7.7            5.5
Adjusted EBITDA                      $  2,455   $  2,455   $  2,384              - %          3.0 %


Theme Parks Segment - Revenue
Revenue is generated primarily from guest spending at Universal theme parks.
Guest spending includes ticket sales and in-park spending on food, beverages and
merchandise. Guest spending depends heavily on the general environment for
travel and tourism, including consumer spending on travel and other recreational
activities.
Revenue increased in 2019 due to increases in guest spending driven by new
attractions, such as Hagrid's Magical Creatures Motorbike AdventureTM in
Orlando, and also higher attendance due, in part, to natural disasters that
negatively impacted attendance in Japan in 2018.

48 Comcast 2019 Annual Report on Form 10-K

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Theme Parks Segment - Operating Costs and Expenses
Expenses consist primarily of theme park operations, including repairs and
maintenance and related administrative expenses; food, beverage and merchandise
costs; labor costs; and sales and marketing costs.
Expenses increased in 2019 primarily due to higher costs to operate the parks
and attractions.
NBCUniversal Headquarters, Other and Eliminations


Expenses incurred by our NBCUniversal businesses include overhead, personnel
costs and costs associated with corporate initiatives. Expenses increased in
2019 primarily due to higher employee-related costs.
Sky Segment Results of Operations


Sky's results of operations are included in our consolidated financial
statements following the October 9, 2018 acquisition date, impacting the
comparability of results of operations from fiscal year 2018 to fiscal year
2019, and as a result, actual growth rates are not meaningful.
The discussion below compares Sky's actual results for 2019 to pro forma results
for 2018. The pro forma segment information includes adjustments as if the Sky
transaction occurred on January 1, 2017. Pro forma data is also adjusted for the
effects of acquisition accounting and eliminating the costs and expenses
directly related to the transaction, but does not include adjustments for costs
related to integration activities, cost savings or synergies that have been or
may be achieved by the combined business. Pro forma amounts are not necessarily
indicative of what our results would have been had we operated the Sky business
since January 1, 2017, nor of our future results.
                                  2019                          2018                          % Change 2018 to 2019
                                                                                                  Pro
                                                 Actual                                         Forma     Constant
Year ended December 31 (in                 October 9 to           Pro Forma    Pro Forma     Combined     Currency
millions)                       Actual      December 31      Adjustments(a)     Combined       Growth    Growth(b)
Revenue
Direct-to-consumer            $ 15,538     $      3,632   $          12,445   $   16,077         (3.4 )%       1.4  %
Content                          1,432              304                 944        1,248         14.7         19.7
Advertising                      2,249              651               1,838        2,489         (9.6 )       (5.4 )
Total revenue                   19,219            4,587              15,227       19,814         (3.0 )        1.7
Operating costs and expenses
Programming and production       8,865            2,137               6,685        8,822          0.5          5.4
Direct network costs             1,746              399               1,225        1,624          7.5         12.3
Other                            5,509            1,359               5,115        6,474        (14.9 )      (10.8 )
Total operating costs and
expenses                        16,120            3,895              13,025       16,920         (4.7 )       (0.1 )
Adjusted EBITDA               $  3,099     $        692   $           2,202   $    2,894          7.1  %      12.2  %


All percentages are calculated based on actual amounts. Minor differences may
exist due to rounding.
(a) Pro forma amounts include the results of operations for Sky for the period

January 1, 2018 through October 8, 2018, as well as acquisition accounting

adjustments.

(b) Constant currency growth is a non-GAAP financial measure. Refer to the

"Non-GAAP Financial Measures" section on page 51 for additional information,

including our definition and our use of constant currency, and for a

reconciliation of Sky's constant currency growth rates.




Customer Metrics
                                               Net Additions
                               2019    2018    2019       2018
(in thousands)               Actual  Actual  Actual  Pro Forma

Total customer relationships 23,994 23,600 394 735




Sky customer relationships represent the number of residential retail customers
that subscribe to at least one of Sky's four primary services of video,
high-speed internet, voice and wireless phone service. Commercial retail
customers include hotels, bars, workplaces and restaurants with an active
subscription for the purpose of providing Sky services to customers. Sky reports
commercial customers based on the number of commercial agreements per venue in
the U.K., a residential equivalent unit based upon the multiple of residential
customer revenue in Italy and the number of active venues (bars and restaurants)
or rooms (hotels and clinics) in Germany.

Comcast 2019 Annual Report on Form 10-K 49

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                                           2019           2018      % Change 2018 to 2019
                                                                                 Constant
                                                                  Pro Forma      Currency
                                         Actual      Pro Forma       Growth     Growth(a)

Average monthly direct-to-consumer revenue per customer relationship $ 54.41 $ 57.67 (5.7 )% (1.0 )%

(a) Constant currency growth is a non-GAAP financial measure. Refer to the

"Non-GAAP Financial Measures" section on page 51 for additional information,

including our definition and our use of constant currency, and for a

reconciliation of Sky's constant currency growth rates.




Average monthly direct-to-consumer revenue per customer relationship is impacted
by rate adjustments and changes in the types and levels of services received by
Sky's customers. Each of Sky's services has a different contribution to Adjusted
EBITDA.
Sky Segment - Revenue
Direct-to-Consumer
Revenue is derived from subscription and transactional revenue from residential
and business customers. Subscription revenue includes revenue from residential
and business subscribers to video, high-speed internet, voice and wireless phone
services, including OTT subscriptions and income from set-top boxes, wireless
phone handset and tablet sales, installation, service calls and warranties.
Transactional revenue includes the purchase of physical and digital content, OTT
daily and weekly passes, and pay-per-view programming.
Revenue decreased in 2019 compared to 2018. Excluding the impact of foreign
currency, revenue increased primarily due to increases in customer
relationships, partially offset by decreases in average revenue per customer
relationship.
Content
Revenue is derived from the distribution of Sky's owned television channels on
third-party platforms and the licensing of owned and acquired programming to
third-party video providers.
Revenue increased in 2019 compared to 2018. Excluding the impact of foreign
currency, revenue increased reflecting the wholesaling of sports programming,
including exclusive sports rights acquired in Italy and Germany and the
monetization of Sky's slate of original programming.
Advertising
Revenue is derived from the sale of advertising and sponsorships across Sky's
owned television channels and where it represents the sales efforts of
third-party channels.
Revenue decreased in 2019 compared to 2018. Excluding the impact of foreign
currency, revenue decreased reflecting the impact of changes in legislation
related to gambling advertisements in the U.K. and Italy that occurred in the
third quarter of 2019, as well as overall market weakness.
Sky Segment - Operating Costs and Expenses
Programming and Production Costs
Expenses primarily relate to content originating on Sky's channels. These costs
include the amortization of owned and acquired programming costs, sports rights,
direct production costs, residual and participation payments, production
overhead, and on-air talent costs. These expenses also include the fees
associated with programming distribution agreements for channels owned by third
parties, which are generally based on the number of customers who are able to
watch the programming and the platforms on which the content is provided.
Expenses were flat in 2019 compared to 2018. Excluding the impact of foreign
currency, expenses increased primarily due to an increase in the cost of sports
programming contracts.
Direct Network Costs
Expenses primarily include costs directly related to the supply of high-speed
internet and voice services, including wireless phone services, to Sky's
customers. This includes call costs, monthly wholesale access fees and other
variable costs associated with Sky's network. In addition, it includes the cost
of mobile handsets sold to customers.
Expenses increased in 2019 compared to 2018. Excluding the impact of foreign
currency, expenses increased primarily due to increases in costs associated with
Sky's wireless phone service as a result of increases in the number of customers
receiving the service.

50 Comcast 2019 Annual Report on Form 10-K

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Other Expenses
Expenses include costs related to marketing, fees paid to third-party channels
where Sky represents the advertising sales efforts, subscriber management,
supply chain, transmission, technology, fixed networks and general
administrative costs.
Expenses decreased in 2019 compared to 2018. Excluding the impact of foreign
currency, expenses decreased primarily due to contract termination costs and
costs related to a settlement in the prior year, and a favorable settlement in
the current year.
We anticipate that expenses will increase in 2020 compared to 2019 due to the
launch of high-speed internet service in Italy, as well as continued
acceleration of Sky Q across all of our markets.
Corporate and Other Results of Operations


Year ended December 31 (in                                               % Change        % Change
millions)                               2019       2018       2017   2018 to 2019    2017 to 2018
Revenue                             $    333   $    513   $    864          (35.0 )%        (40.7 )%
Operating costs and expenses           1,393      1,772      1,973          (21.3 )         (10.2 )
Adjustment for legal settlement            -       (125 )     (250 )           NM              NM
Adjustment for Sky
transaction-related costs               (180 )     (355 )        -             NM              NM
Adjusted EBITDA                     $   (880 ) $   (779 ) $   (859 )        (12.9 )%          9.3  %


Percentage changes that are considered not meaningful are denoted with NM.
Corporate and Other - Revenue
Revenue primarily relates to Comcast Spectacor, which owns the Philadelphia
Flyers and the Wells Fargo Center arena in Philadelphia, Pennsylvania.
Revenue decreased in 2019 primarily due to the sale of a controlling interest in
our arena management-related businesses in the second quarter of 2018.
Corporate and Other - Operating Costs and Expenses
Expenses primarily include overhead, personnel costs, the costs of other
business initiatives, such as the development of Peacock and operating costs and
expenses associated with Comcast Spectacor.
Expenses decreased in 2019 primarily due to costs directly related to the Sky
transaction and a legal settlement in the prior year, as well as the absence of
costs associated with our arena management-related businesses. The decrease was
partially offset by an increase in other costs associated with the Sky
transaction, including expenses resulting from the replacement of share-based
compensation awards and costs related to integration activities, as well as
start up costs associated with Peacock. Corporate and Other Adjusted EBITDA
excludes Sky transaction-related costs and costs associated with a legal
settlement.
We plan to launch Peacock in 2020 and expect to incur significant costs to
develop and scale our direct-to-consumer streaming service.
Non-GAAP Financial Measures


Consolidated Adjusted EBITDA
Adjusted EBITDA is a non-GAAP financial measure and is the primary basis used to
measure the operational strength and performance of our businesses as well as to
assist in the evaluation of underlying trends in our businesses. This measure
eliminates the significant level of noncash depreciation and amortization
expense that results from the capital-intensive nature of certain of our
businesses and from intangible assets recognized in business combinations. It is
also unaffected by our capital and tax structures, and by our investment
activities, including the results of entities that we do not consolidate, as our
management excludes these results when evaluating our operating performance. Our
management and Board of Directors use this financial measure to evaluate our
consolidated operating performance and the operating performance of our
operating segments and to allocate resources and capital to our operating
segments. It is also a significant performance measure in our annual incentive
compensation programs. Additionally, we believe that Adjusted EBITDA is useful
to investors because it is one of the bases for comparing our operating
performance with that of other companies in our industries, although our measure
of Adjusted EBITDA may not be directly comparable to similar measures used by
other companies.
We define Adjusted EBITDA as net income attributable to Comcast Corporation
before net income (loss) attributable to noncontrolling interests and redeemable
subsidiary preferred stock, income tax expense, investment and other income
(loss), net, interest expense, depreciation and amortization expense, and other
operating gains and losses (such as impairment charges related

Comcast 2019 Annual Report on Form 10-K 51

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to fixed and intangible assets and gains or losses on the sale of long-lived
assets), if any. From time to time we may exclude from Adjusted EBITDA the
impact of certain events, gains, losses or other charges (such as significant
legal settlements) that affect the period-to-period comparability of our
operating performance.
We reconcile consolidated Adjusted EBITDA to net income attributable to Comcast
Corporation. This measure should not be considered a substitute for operating
income (loss), net income (loss), net income (loss) attributable to Comcast
Corporation, or net cash provided by operating activities that we have reported
in accordance with GAAP.
Reconciliation from Net Income Attributable to Comcast Corporation to Adjusted EBITDA
Year ended December 31 (in millions)                         2019       2018       2017
Net income attributable to Comcast Corporation           $ 13,057   $ 

11,731 $ 22,735 Net income attributable to noncontrolling interests and redeemable subsidiary preferred stock

                         266        131        187
Income tax (benefit) expense                                3,673      3,380     (7,569 )
Investment and other (income) loss, net                      (438 )      225       (421 )
Interest expense                                            4,567      3,542      3,086
Depreciation                                                8,663      8,281      7,914
Amortization                                                4,290      2,736      2,216
Other operating gains                                           -       (341 )     (442 )
Adjustment for Sky transaction-related costs                  180        355          -
Adjustment for legal settlement                                 -        125        250
Adjusted EBITDA                                          $ 34,258   $ 30,165   $ 27,956


Constant Currency
Constant currency and constant currency growth rates are non-GAAP financial
measures that present our results of operations excluding the estimated effects
of foreign currency exchange rate fluctuations. Certain of our businesses,
including Sky, have operations outside the United States that are conducted in
local currencies. As a result, the comparability of the financial results
reported in U.S. dollars is affected by changes in foreign currency exchange
rates. In our Sky segment, we use constant currency and constant currency growth
rates to evaluate the underlying performance of the business, and we believe it
is helpful for investors to present operating results on a comparable basis year
over year to evaluate its underlying performance.
Constant currency and constant currency growth rates are calculated by comparing
the prior year results adjusted to reflect the average exchange rates from the
current year rather than the actual exchange rates that were in effect during
the respective prior year.
Reconciliation of Sky Constant Currency Growth Rates
                                                                                  % Change
                                                                                   2018 to
                                                             2019          2018       2019
                                                                                  Constant
Year ended December 31 (in millions, except per customer               Constant   Currency
data)                                                      Actual      Currency     Growth
Revenue
Direct-to-consumer                                       $ 15,538        15,326        1.4  %
Content                                                     1,432         1,196       19.7
Advertising                                                 2,249         2,376       (5.4 )
Total revenue                                              19,219        18,898        1.7
Operating costs and expenses
Programming and production                                  8,865         8,406        5.4
Direct network costs                                        1,746         1,555       12.3
Other                                                       5,509         6,173      (10.8 )
Total operating costs and expenses                         16,120        16,134       (0.1 )
Adjusted EBITDA                                          $  3,099   $     2,764       12.2  %
Average monthly direct-to-consumer revenue per customer
relationship                                             $  54.41   $     54.98       (1.0 )%



  52 Comcast 2019 Annual Report on Form 10-K


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Liquidity and Capital Resources




Our businesses generate significant cash flows from operating activities. We
believe that we will be able to continue to meet our current and long-term
liquidity and capital requirements, including fixed charges, through our cash
flows from operating activities; existing cash, cash equivalents and
investments; available borrowings under our existing credit facilities; and our
ability to obtain future external financing. We anticipate that we will continue
to use a substantial portion of our cash flows in repaying our debt obligations,
funding our capital expenditures, investing in business opportunities and
returning capital to shareholders.
We maintain significant availability under our revolving credit facilities and
our commercial paper programs to meet our short-term liquidity requirements. Our
commercial paper programs provide a lower-cost source of borrowing to fund our
short-term working capital requirements. See Note 7 to Comcast's consolidated
financial statements for additional information on our revolving credit
facilities. As of December 31, 2019, amounts available under our revolving
credit facilities, net of amounts outstanding under our commercial paper
programs and outstanding letters of credit and bank guarantees, totaled $9.2
billion.
Comcast, NBCUniversal and Comcast Cable are subject to the covenants and
restrictions set forth in the indentures governing our public debt securities
and in the credit agreements governing the Comcast revolving credit facility.
The financial covenant in the credit facility pertains to leverage, which is the
ratio of debt to EBITDA, as defined in the credit facility. We test for
compliance with this financial covenant on an ongoing basis. As of December 31,
2019, we met this financial covenant by a significant margin. We do not expect
to have to reduce debt or improve operating results in order to continue to
comply with this financial covenant. In addition, the Universal Studios Japan
term loans contain certain financial covenants. As of December 31, 2019,
Universal Studios Japan was in compliance with all of these covenants.
Operating Activities
Components of Net Cash Provided by Operating Activities
Year ended December 31 (in millions)                     2019       2018    

2017


Operating income                                     $ 21,125   $ 19,009   $ 18,018
Depreciation, amortization and other operating gains   12,953     10,676    

9,688


Noncash share-based compensation                        1,021        826    

751


Changes in operating assets and liabilities            (2,335 )   (1,313 )     (546 )
Payments of interest                                   (4,254 )   (2,897 )   (2,820 )
Payments of income taxes                               (3,231 )   (2,355 )   (4,057 )
Proceeds from investments and other                       418        351    

227


Net cash provided by operating activities            $ 25,697   $ 24,297

$ 21,261




The variance in changes in operating assets and liabilities in 2019 compared to
2018 was primarily related to the timing of film and television costs and our
broadcast of the 2018 Super Bowl at NBCUniversal, partially offset by the timing
of collections on receivables and our broadcast of the 2018 PyeongChang
Olympics.
The increase in interest payments in 2019 was primarily due to higher levels of
debt outstanding, including the issuance of new debt in 2018 associated with the
financing of the Sky transaction.
The increase in income tax payments in 2019 was primarily due to reduced tax
payments in 2018 as a result of federal income tax overpayments in 2017.
Investing Activities
Net cash used in investing activities in 2019 consisted primarily of capital
expenditures, purchases of investments, cash paid for intangible assets and the
construction of Universal Beijing Resort. Net cash used in investing activities
in 2018 consisted primarily of cash paid for acquisitions, cash paid for capital
expenditures, cash paid for intangible assets and purchase of investments.
Capital Expenditures
Capital expenditures increased in 2019 primarily due to the acquisition of Sky
in the fourth quarter of 2018, with a full year of capital expenditures for
2019. Sky capital expenditures totaled $768 million in 2019, reflecting the
continued deployment of Sky Q and high-speed internet services.
Capital expenditures in our NBCUniversal segments increased 19.7% to $2.1
billion in 2019 primarily due to an increase in spending at our Universal theme
parks, including construction of an additional theme park in Orlando, Florida.
Our most significant recurring investing activity has been capital expenditures
in our Cable Communications segment, and we expect that this will continue in
the future. Cable Communications' capital expenditures decreased 10.5% in 2019
compared to

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2018 primarily due to lower spending on scalable infrastructure and customer
premise equipment. The table below summarizes the capital expenditures we
incurred in our Cable Communications segment in 2019, 2018 and 2017.
Year ended December 31 (in millions)    2019     2018     2017
Customer premise equipment           $ 2,659  $ 2,917  $ 3,337
Scalable infrastructure                2,000    2,555    2,369
Line extensions                        1,392    1,484    1,367
Support capital                          858      767      905
Total                                $ 6,909  $ 7,723  $ 7,978


We expect our capital expenditures for 2020 will be focused on the continued
investment in scalable infrastructure to increase network capacity in our Cable
Communications segment; increased investment in line extensions for the
expansion of both business services and residential; and the continued
deployment of wireless gateways, our X1 platform, cloud DVR technology, Sky Q,
and international OTT platforms. In addition, we expect to continue to invest in
existing and new attractions at our Universal theme parks, including the
additional theme park being constructed in Orlando, Florida. Capital
expenditures for subsequent years will depend on numerous factors, including
acquisitions, competition, changes in technology, regulatory changes, the timing
and rate of deployment of new services, the capacity required for existing
services, and the timing of new attractions at our theme parks.
Cash Paid for Intangible Assets
In 2019, cash paid for intangible assets increased primarily due to the
acquisition of Sky in the fourth quarter of 2018, with a full year of expense
included in our results of operations for 2019, and to a lesser extent,
expenditures for software in our Cable Communications segment. Our Sky segment's
cash paid for intangible assets totaled $707 million in 2019 and consisted
primarily of expenditures for software development related to Sky Q and
high-speed internet services. In 2018, cash paid for intangible assets consisted
primarily of expenditures for software in our Cable Communication segment, and
to a lesser extent, expenditures for software in our NBCUniversal segments.
Acquisitions and Construction of Real Estate Properties
Acquisitions and construction of real estate properties primarily included the
construction of the Comcast Technology Center in Philadelphia, Pennsylvania,
which was completed in 2019.
Construction of Universal Beijing Resort
Construction of Universal Beijing Resort includes costs related to the
construction of the Universal theme park and resort in Beijing, China. See Note
8 to Comcast's consolidated financial statements and Note 7 to NBCUniversal's
consolidated financial statements for further information on Universal Beijing
Resort.
Purchases of Investments
Purchases of investments in 2019 and 2018 were primarily related to capital
contributions to Hulu and Atairos.
Other
Other investing activities in 2019 were primarily related to distributions
received from equity method investments. Other investing activities in 2018 were
primarily related to proceeds received from the sale of an investment and
proceeds from the settlement of derivative contracts.
Financing Activities
Net cash used in financing activities in 2019 consisted primarily of repayments
of debt, dividend payments and repurchases of common stock under our employee
plans, partially offset by proceeds from issuance of senior notes and a
collateralized obligation. Net cash provided by financing activities in 2018
consisted primarily of proceeds from borrowings, including the financing of the
Sky acquisition, partially offset by repayments of debt, repurchases of common
stock under our share repurchase program and employee plans, and dividend
payments.
In 2019, we made debt repayments of $14.4 billion, including $6.1 billion of
optional repayments of term loans due 2021 to 2023, $5.2 billion of senior notes
due 2020 and $3.0 billion of senior notes due 2019.
In August 2019, we received proceeds of approximately $5.2 billion under a term
loan facility due 2024 which is presented as a collateralized obligation, the
principal amount of which is fully secured by the minimum guaranteed proceeds
under the put/call provisions related to our investment in Hulu. In November
2019, we issued $1.6 billion of senior notes due 2030, $1.35 billion of senior
notes due 2039 and $1.8 billion of senior notes due 2050. The proceeds from the
collateralized obligation and the senior notes were used to repay debt. In 2019,
we made borrowings of $728 million under the Universal Beijing Resort term loan.

54 Comcast 2019 Annual Report on Form 10-K

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In 2019, we made net repayments of $673 million under our commercial paper
programs and made net repayments of $615 million under Sky's £1 billion
revolving credit facility, which was terminated in February 2019.
In December 2019, we announced our election to exercise our option to redeem at
par $1.49 billion of senior notes due 2046 in February 2020.
We have made, and may from time to time in the future make, optional repayments
on our debt obligations, which may include repurchases or exchanges of our
outstanding public notes and debentures, depending on various factors, such as
market conditions. See Note 7 to Comcast's consolidated financial statements and
Note 6 to NBCUniversal's consolidated financial statements for additional
information on our financing activities.
Share Repurchases and Dividends
Effective January 1, 2017, our Board of Directors increased our share repurchase
program authorization to $12 billion, which does not have an expiration date. As
of December 31, 2019, $2 billion remained under this authorization. Under the
authorization, we may repurchase shares in the open market or in private
transactions. We have paused our share repurchase program in order to accelerate
the reduction of indebtedness we incurred in connection with the acquisition of
Sky, and no common shares were repurchased in 2019 under the authorization.
Under our share repurchase program authorization, we repurchased a total of 140
million shares of Class A common stock for $5.0 billion in 2018, and 131 million
shares of Class A Common stock for $5.0 billion in 2017.
Our Board of Directors declared quarterly dividends totaling $3.9 billion in
2019. We paid dividends of $3.7 billion in 2019. In January 2020, our Board of
Directors approved a 10% increase in our dividend to $0.92 per share on an
annualized basis. We expect to continue to pay quarterly dividends, although
each dividend is subject to approval by our Board of Directors.
The chart below summarizes our dividends paid in 2019, 2018 and 2017. In
addition, we paid $504 million and $320 million in 2019 and 2018, respectively,
related to employee taxes associated with the administration of our share-based
compensation plans.
Dividends Paid
(in billions)

[[Image Removed: dividendspaidnew.jpg]]

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Contractual Obligations


                                                             Payment Due by Period

As of December 31, 2019 (in millions) Total Year 1 Years 2-3

   Years 4-5     More than 5
Debt obligations(a)                    $ 103,100   $  4,274   $    14,535   $    14,362   $      69,929
Collateralized obligation(a)(b)            5,166          -             -         5,166               -
Capital lease obligations                    790        181           171            61             377
Operating lease obligations                5,626        877         1,460         1,046           2,243
Purchase obligations(c)                   66,559     23,902        17,571         9,200          15,886
Other long-term liabilities reflected
on the balance sheet(d)                    6,493      2,011         1,353         1,044           2,085
Total(e)(f)                            $ 187,734   $ 31,245   $    35,090   $    30,879   $      90,520

Refer to Note 7 and Note 17 to Comcast's consolidated financial statements. (a) Excludes interest payments.

(b) Collateralized obligation relates to a $5.2 billion term loan facility, the

principal amount of which is fully secured by the minimum guaranteed proceeds

under the put/call provisions related to our investment in Hulu. See Note 10

to Comcast's consolidated financial statements.

(c) Purchase obligations consist of agreements to purchase goods and services

that are legally binding on us and specify all significant terms, including

fixed or minimum quantities to be purchased and price provisions. Our

purchase obligations related to Cable Communications and Sky include

programming contracts with cable networks and local broadcast television

stations; contracts with customer premise equipment manufacturers; contracts

with communications vendors and multichannel video providers for which we

provide advertising sales representation; contracts to acquire handsets and

other equipment; and other contracts entered into in the normal course of

business. Cable Communications' and Sky's programming contracts include

amounts payable under fixed or minimum guaranteed commitments and do not

represent the total fees that are expected to be paid under programming

contracts, which we expect to be significantly higher because these contracts

are generally based on the number of subscribers receiving the programming.

Our purchase obligations related to NBCUniversal and Sky include commitments

to acquire film and television programming, and broadcast rights relating to

sporting events, such as the Olympics, as well as obligations under various

creative talent agreements, including obligations to actors, producers and

television personalities, and various other television commitments. Purchase

obligations do not include contracts with immaterial future commitments.

(d) Other long-term liabilities reflected on the balance sheet consist primarily

of mandatorily redeemable subsidiary preferred shares; deferred compensation

obligations; and postretirement, pension and postemployment benefit

obligations. A contractual obligation with a carrying value of $1.1 billion

is not included in the table above because it is uncertain if the arrangement

will be settled. The contractual obligation involves an interest held by a

third party in the revenue of certain theme parks. The arrangement provides

the counterparty with the right to periodic payments associated with current

period revenue and, beginning in June 2017, the option to require

NBCUniversal to purchase the interest for cash in an amount based on a

contractual formula. The contractual formula is based on an average of

specified historical theme park revenue at the time of exercise, which amount

could be significantly higher than the carrying value. As of December 31,

2019, the value of the contractual obligation was $1.8 billion, based on

inputs to the contractual formula as of that date. See Note 17 to Comcast's

consolidated financial statements for additional information related to this

arrangement. Liabilities for uncertain tax positions of $1.0 billion and the

associated interest and penalties are not included in the table above because

it is uncertain if or when these amounts will become payable. Our total

recorded liability of $2.7 billion related to participations and residuals

are also not included in the table above because we cannot make a reliable

estimate of the period in which these obligations will be settled.

(e) Our contractual obligations do not include our commitment to invest up to $5

billion at any one time as an investor in Atairos due to our inability to

estimate the timing of this funding. As of December 31, 2019, our remaining

commitment is $2.2 billion based on the capital calls received as of that

date (see Note 10 to Comcast's consolidated financial statements).

(f) Total contractual obligations are made up of the following components.

(in millions) Liabilities recorded on the balance sheet $ 124,760 Commitments not recorded on the balance sheet 62,974 Total

$ 187,734

Off-Balance Sheet Arrangements




As of December 31, 2019, we did not have any material off-balance sheet
arrangements that are reasonably likely to have a current or future effect on
our financial condition, results of operations, liquidity, capital expenditures
or capital resources.
Recent Accounting Pronouncements


See Note 9 to Comcast's consolidated financial statements and Note 8 to NBCUniversal's consolidated financial statements for additional information related to recent accounting pronouncements, including the impact of the adoption of the updated accounting guidance related to leases.

56 Comcast 2019 Annual Report on Form 10-K

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Critical Accounting Judgments and Estimates





The preparation of our consolidated financial statements requires us to make
estimates that affect the reported amounts of assets, liabilities, revenue and
expenses, and the related disclosure of contingent assets and contingent
liabilities. We base our judgments on our historical experience and on various
other assumptions that we believe are reasonable under the circumstances, the
results of which form the basis for making estimates about the carrying value of
assets and liabilities that are not readily apparent from other sources. Actual
results may differ from these estimates under different assumptions or
conditions.
We believe our judgments and related estimates associated with the valuation and
impairment testing of goodwill and cable franchise rights, the accounting for
film and television costs, and the valuation of acquisition-related assets and
liabilities are critical in the preparation of our consolidated financial
statements. Management has discussed the development and selection of these
critical accounting judgments and estimates with the Audit Committee of our
Board of Directors, and the Audit Committee has reviewed our disclosures
relating to them, which are presented below. See Notes 4, 8 and 12 to Comcast's
consolidated financial statements.
Valuation and Impairment Testing of Goodwill and Cable Franchise Rights
We assess the recoverability of our goodwill and indefinite-lived intangible
assets, including cable franchise rights, annually, or more frequently whenever
events or substantive changes in circumstances indicate that the assets might be
impaired. The assessment of recoverability may first consider qualitative
factors to determine whether the existence of events or circumstances leads to a
determination that it is more likely than not that the fair value of a reporting
unit or an indefinite-lived intangible asset is less than its carrying amount. A
quantitative assessment is performed if the qualitative assessment results in a
more-likely-than-not determination or if a qualitative assessment is not
performed.
Goodwill
Goodwill results from business combinations and represents the excess amount of
the consideration paid over the identifiable assets and liabilities recorded in
the acquisition. We test goodwill for impairment at the reporting unit level and
have concluded that our reporting units are generally the same as our reportable
segments. We evaluate the determination of our reporting units periodically or
whenever events or substantive changes in circumstances occur. When performing a
quantitative assessment, we estimate the fair value of our reporting units
primarily based on a discounted cash flow analysis that involves significant
judgment, including market participant estimates of future cash flows expected
to be generated by the business and the selection of discount rates. When
analyzing the fair values indicated under discounted cash flow models, we also
consider multiples of Adjusted EBITDA generated by the underlying assets,
current market transactions and profitability information.
We performed a qualitative assessment for our reporting units in 2019. This
assessment considered changes in our projected future cash flows and discount
rates, recent market transactions and overall macroeconomic conditions. Based on
this assessment, we concluded that it was more likely than not that the
estimated fair values of our reporting units were higher than their carrying
values and that the performance of a quantitative impairment test was not
required. Assets and liabilities resulting from a business combination are
initially recorded at fair value and the risk of goodwill impairment is reduced
as the value of the businesses in a reporting unit increases and as the carrying
value of the reporting unit decreases due to the amortization of the historical
cost of acquired long-lived assets over time. Goodwill in our Cable
Communications segment and our NBCUniversal segments has resulted from the
combination of legacy businesses and newly acquired businesses and as a result,
the fair values of the reporting units are significantly in excess of the
respective carrying values. The goodwill in our Sky segment resulted from our
acquisition of Sky in the fourth quarter of 2018. Given this was a recent
transaction, the fair value is in close proximity to the carrying value of the
Sky reporting unit.
Changes in market conditions, laws and regulations, and key assumptions made in
future quantitative assessments, including expected cash flows, competitive
factors and discount rates, could negatively impact the results of future
impairment testing and could result in the recognition of an impairment charge.
Cable Franchise Rights
Our cable franchise rights assets result from agreements we have with state and
local governments that allow us to construct and operate a cable business within
a specified geographic area. The value of a franchise is derived from the
economic benefits we receive from the right to solicit new customers and to
market additional services in a particular service area. The amounts we record
for cable franchise rights are primarily a result of cable system acquisitions.
Typically when we acquire a cable system, the most significant asset we record
is the value of the cable franchise rights. Often these cable system
acquisitions include multiple franchise areas. We currently serve approximately
6,400 franchise areas in the United States.
We have concluded that our cable franchise rights have an indefinite useful life
since there are no legal, regulatory, contractual, competitive, economic or
other factors which limit the period over which these rights will contribute to
our cash flows. Accordingly, we do not amortize our cable franchise rights.

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For purposes of our impairment testing, we have grouped the recorded values of
our various cable franchise rights into our three Cable Communications divisions
or units of account. We evaluate the unit of account periodically to ensure our
impairment testing is performed at an appropriate level.
When performing a quantitative assessment, we estimate the fair value of our
cable franchise rights primarily based on a discounted cash flow analysis that
involves significant judgment, including the estimate of future cash flows and
the selection of discount rates. When analyzing the fair values indicated under
the discounted cash flow models, we also consider multiples of Adjusted EBITDA
generated by the underlying assets, current market transactions and
profitability information.
In 2019, we performed a qualitative assessment of our cable franchise rights. At
the time of our previous quantitative assessment in 2018, the estimated fair
values of our franchise rights exceeded the carrying value of the Northeast,
Central and West divisions by 29%, 46% and 58%, respectively. We also considered
various factors that would affect the estimated fair values of our cable
franchise rights in our qualitative assessment, including changes in our
projected future cash flows associated with our Cable Communications segment;
market transactions and macroeconomic conditions; discount rates; and changes in
our market capitalization. Based on this assessment, we concluded that it was
more likely than not that the estimated fair values of our cable franchise
rights were higher than the carrying values and that the performance of a
quantitative impairment test was not required.
Changes in market conditions, laws and regulations and key assumptions made in
future quantitative assessments, including expected cash flows, competitive
factors and discount rates, could negatively impact the results of future
impairment testing and could result in the recognition of an impairment charge.
Film and Television Costs
We capitalize film and television production costs, including direct costs,
production overhead, print costs, development costs and interest. We amortize
capitalized film and television production costs, including acquired libraries,
and accrue costs associated with participation and residual payments to
programming and production expenses. We generally record the amortization and
the accrued costs using the individual film forecast computation method, which
amortizes the costs using the ratio of the current period's revenue to estimated
total remaining revenue from all sources ("ultimate revenue"). Estimates of
ultimate revenue have a significant impact on how quickly capitalized costs are
amortized and, therefore, are updated regularly.
Our estimates of ultimate revenue for films generally include revenue from all
sources that are expected to be earned within 10 years from the date of a film's
initial release. These estimates are based on the historical performance of
similar content, as well as factors unique to the content itself. The most
sensitive factor affecting our estimate of ultimate revenue for a film intended
for theatrical release is the film's theatrical performance, as subsequent
revenue from the licensing and sale of a film has historically exhibited a high
correlation to its theatrical performance. Upon a film's release, our estimates
of revenue from succeeding markets, including from content licensing across
multiple platforms and home entertainment sales, are revised based on historical
relationships and an analysis of current market trends.
With respect to television series or other owned television programming, the
most sensitive factor affecting our estimate of ultimate revenue is whether the
series can be successfully licensed beyond its initial license. Initial
estimates of ultimate revenue are limited to the amount of revenue contracted
for each episode under the initial license. Once it is determined that a
television series or other owned television programming can be licensed for
subsequent platforms, revenue estimates for these platforms, such as U.S. and
international syndication, home entertainment, and other distribution platforms,
are included in ultimate revenue. Revenue estimates for produced episodes
include revenue expected to be earned within 10 years of delivery of the initial
episode or, if still in production, 5 years from the delivery of the most recent
episode, if later.
We capitalize the costs of programming rights for content that we license but do
not own at the earlier of when payments are made for the programming or when the
license period begins and the content is made available for use. We amortize
capitalized programming costs as the associated programs are broadcast. We
recognize the costs of multiyear, live-event sports programming rights as the
rights are utilized over the contract term based on estimated relative value.
Estimated relative value is generally based on the ratio of the current period
revenue to the estimated ultimate revenue or the terms of the contract. Advance
payments for rights to multiyear, live-event sports programming are included in
programming rights.
Capitalized film and television costs are subject to impairment testing when
certain triggering events are identified. If the fair value of a production were
to fall below its unamortized cost, we would record an adjustment for the amount
by which the unamortized capitalized costs exceed the production's fair value.
The fair value assessment is generally based on estimated future discounted cash
flows, which are supported by our internal forecasts. Adjustments to capitalized
film production costs were not material in any of the periods presented.

58 Comcast 2019 Annual Report on Form 10-K

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Fair Value of Acquisition-Related Assets and Liabilities
We allocate the purchase price of acquired businesses to tangible and intangible
assets and liabilities based on their estimated fair values. In determining fair
value, management is required to make estimates and assumptions that affect the
recorded amounts. Management's estimates of fair value are based on assumptions
believed to be reasonable but that are inherently uncertain. As part of the
estimation process, third-party valuation specialists are engaged to assist in
the valuation of certain of these assets and liabilities.
Our judgments used to determine the estimated fair value assigned to each class
of assets acquired and liabilities assumed, as well as asset lives and
depreciation and amortization methods, have a material impact on our
consolidated financial statements. For instance, the determination of asset
lives impacts our results of operations as different types of assets have
different useful lives and certain assets may be considered to have indefinite
useful lives.
Intangible Assets
Intangible assets primarily consist of our estimates of fair value for
finite-lived customer relationships and indefinite-lived trade names.
Customer relationships were valued using a discounted cash flow analysis that
involves significant judgment, including the estimate of future cash flows and
the selection of discount rates. This measure of fair value also requires
considerable judgments about future events, including attrition, contract
renewal estimates and technology changes.
In determining the estimated lives and method of amortization for finite-lived
intangibles, we use a method and life that closely follows the undiscounted cash
flows over the estimated life of the asset.
Trade names were valued using the relief-from-royalty method, a form of the
income approach. This measure of fair value requires considerable judgment about
the value a market participant would be willing to pay in order to achieve the
benefits associated with the trade name.
Property and Equipment
Property and equipment includes customer premise equipment as well as network
assets, real estate, and other machinery and equipment.
Property and equipment was valued using the reproduction and replacement cost
approaches as well as a cost approach for real estate. The reproduction and
replacement cost approaches measure the value of an asset by estimating the cost
to acquire or construct comparable assets and adjust for the age and condition
of the asset. The cost approach measures the value of real estate through an
evaluation of recent, comparable transactions or current listings of available
properties.
Contractual Obligations
Contractual obligations were adjusted to market rates using a combination of
discounted cash flows and market assumptions, when available.
Item 7A: Quantitative and Qualitative Disclosures About Market Risk
Interest Rate Risk Management



We maintain a mix of fixed-rate and variable-rate debt and we are exposed to the
market risk of adverse changes in interest rates. In order to manage the cost
and volatility relating to the interest cost of our outstanding debt, we enter
into various interest rate risk management derivative transactions in accordance
with our policy.
We monitor our exposure to the risk of adverse changes in interest rates through
the use of techniques that include market valuation and sensitivity analyses. We
do not engage in any speculative or leveraged derivative transactions.
Our interest rate derivative financial instruments, which primarily include
cross currency swaps, represent an integral part of our interest rate risk
management program. These cross currency swaps effectively change our current
fixed interest rates to different fixed interest rates.
The effect of our interest rate derivative financial instruments to our
consolidated interest expense was a decrease of $49 million in 2019, an increase
of $2 million in 2018, and a decrease of $5 million in 2017. The effect of
NBCUniversal's interest rate derivative financial instruments was not material
to NBCUniversal's consolidated financial statements for any period presented.
Interest rate derivative financial instruments may have a significant effect on
consolidated interest expense in the future.
The table below summarizes as of December 31, 2019 by contractual year of
maturity the principal amount of our debt, effective rates, and fair values
subject to interest rate risk maintained by us.

Comcast 2019 Annual Report on Form 10-K 59

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                                                                                                            Estimated
                                                                                                     Fair Value as of
(in millions)            2020      2021      2022      2023      2024     Thereafter      Total     December 31, 2019
Debt
Fixed rate debt       $ 2,267   $ 5,801   $ 3,735   $ 3,839   $ 6,226   $     69,020   $ 90,888   $           102,819

Average interest rate 4.4 % 3.2 % 4.9 % 2.6 % 3.3 %

      4.3 %      4.1 %
Variable rate debt    $ 2,188   $ 3,324   $ 1,847   $ 3,824   $   533   $      1,286   $ 13,002   $            13,023
Average interest rate     1.4 %     1.9 %     0.8 %     1.8 %     2.7 %          4.4 %      1.9 %


The average interest rates on our debt in the table above reflect the effects of
our derivative financial instruments. We estimate interest rates on variable
rate debt and swaps using the relevant average implied forward rates through the
year of maturity based on the yield curve in effect on December 31, 2019, plus
the applicable borrowing margin.
Additionally, we have a $5.2 billion variable rate term loan presented
separately as a collateralized obligation that will mature in March 2024. We
entered into a series of variable-to-fixed rate interest rate swaps on $3.6
billion of this term loan with average pay rate and average receive rate related
to these interest rate swaps of 1.23% and 1.80% as of December 31, 2019 and
2018, respectively. As of December 31, 2019, the estimated fair value of the
term loan was $5.2 billion and the estimated fair value of the related interest
rate swaps was a net asset of $34 million.
See Notes 1, 7 and 10 to Comcast's and Notes 1 and 9 to NBCUniversal's
consolidated financial statements for additional information on our derivative
instruments and hedging activities.
Foreign Exchange Risk Management


We have significant operations in a number of countries outside the United
States through Sky and NBCUniversal, and certain of our operations are conducted
in foreign currencies. The value of these currencies fluctuates relative to the
U.S. dollar. These changes could adversely affect the U.S. dollar equivalent
value of our non-U.S. dollar revenue and operating costs and expenses, which
could negatively affect our business, financial condition and results of
operations in a given period or in specific territories.
As part of our overall strategy to manage the level of exposure to the risk of
foreign exchange rate fluctuations, we enter into derivative financial
instruments related to a significant portion of our foreign currency exposure
for transactions denominated in other than the functional currency. We enter
into foreign currency forward contracts that change in value as currency
exchange rates fluctuate to protect the functional currency equivalent value of
non-functional currency denominated assets, liabilities, commitments, and
forecasted non-functional currency revenue and expenses. In accordance with our
policy, we hedge forecasted foreign currency transactions for periods generally
not to exceed 30 months. As of December 31, 2019 and 2018, we had foreign
exchange contracts on transactions other than debt with a total notional value
of $6.3 billion and $5.8 billion, respectively, including contracts at
NBCUniversal of $1.4 billion and $1.2 billion, respectively. As of December 31,
2019 and 2018, the aggregate estimated fair value of these foreign exchange
contracts was not material.
We use cross-currency swaps as cash flow hedges for foreign currency denominated
debt obligations when those obligations are denominated in a currency other than
the functional currency. Cross-currency swaps effectively convert foreign
currency denominated debt to debt denominated in the functional currency, which
hedge currency exchange risks associated with foreign currency denominated cash
flows such as interest and principal debt repayments. As of both December 31,
2019 and 2018, we had cross-currency swaps designated as cash flow hedges on
$3.7 billion of our foreign currency denominated debt. As of December 31, 2019
and 2018, the aggregate estimated fair values of cross-currency swaps designated
as cash flow hedges were a net asset of $373 million and $399 million,
respectively.
We are also exposed to foreign exchange risk on the consolidation of our foreign
operations. We have foreign currency denominated debt and use cross-currency
swaps to hedge our net investments in certain of these subsidiaries. Transaction
gains and losses resulting from currency movements on debt and changes in fair
value of cross-currency swaps designated as net investment hedges are recorded
within the currency translation adjustments component of accumulated other
comprehensive income (loss). The aggregate amount of our net investment in
foreign subsidiaries that have been hedged using cross-currency swaps and
foreign currency denominated debt was $14.0 billion and $15.6 billion, as of
December 31, 2019 and 2018, respectively. As of December 31, 2019 and 2018, the
aggregate estimated fair value of the cross-currency swaps was a net liability
of $373 million and $587 million, respectively. As of December 31, 2019 and
2018, there were pre-tax cumulative translation gains of $339 million and
pre-tax cumulative translation losses of $4 million, respectively, related to
these net investment hedges recorded in accumulated other comprehensive income
(loss).
We have analyzed our foreign currency exposure related to our foreign operations
as of December 31, 2019, including our hedging contracts, to identify assets and
liabilities denominated in a currency other than their functional currency. For
those assets and

60 Comcast 2019 Annual Report on Form 10-K

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liabilities, we then evaluated the effect of a hypothetical 10% shift in currency exchange rates, inclusive of the effects of derivatives. The results of our analysis indicate that such a shift in exchange rates would not have a material impact on our 2019 net income attributable to Comcast Corporation. Counterparty Credit Risk Management




We manage the credit risks associated with our derivative financial instruments
through diversification and the evaluation and monitoring of the
creditworthiness of counterparties. Although we may be exposed to losses in the
event of nonperformance by counterparties, we do not expect such losses, if any,
to be significant. We have agreements with certain counterparties that include
collateral provisions. These provisions require a party with an aggregate
unrealized loss position in excess of certain thresholds to post cash collateral
for the amount in excess of the threshold. The threshold levels in our
collateral agreements are based on our and the counterparty's credit ratings. As
of December 31, 2019 and 2018, we were not required to post collateral under the
terms of these agreements, nor did we hold any collateral under the terms of
these agreements.

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