CNA Financial Corporation announced the appointment of Rocco Orlando to senior vice president, Sales and Distribution. In this role, Rocco will provide leadership to the United States, Canada and Europe, focusing efforts on executing strategies that drive field sales performance and distribution strategies to improve the company's market position with its producers. Rocco joined CNA in November 2012 as vice president of the Birmingham (Ala.) Branch.

Rocco has more than 25 years of experience in the insurance industry, including seven years as a regional vice president and two years as a branch manager with The Hartford.