CHARLOTTE'S WEB HOLDINGS, INC. Charlotte's Web Holdings, Inc. announced it is strategically expanding its portfolio of brands with the introduction of ReCreate, a mainstream lifestyle destination for Millennials and GenZers with attractively priced broad-spectrum products that leverage the scientific rigor, quality, and transparency that Charlotte's Web is renowned for. With a focus on meeting the needs of younger consumers who value natural wellness solutions, Re Create increases access to NSF-certified broad-spectrum CBD and functional botanical products versus synthetic cannabinoid and isolate CBD options. Re Create aligns with the Company's partnership with Major League Baseball and its innovation commitment to NSF Certified for Sport™?
CBD products. Charlotte's Web plans to promote Re Create products as part of its league sponsorship across MLB media platforms such as MLB.com & MLB Network and at MLB Jewel Events including All-Star Week and the World Series presented by Capital One. The digitally native brand will launch its teaser CBD tincture on
Re Create products have secured early interest from leading retailers including Fresh Thyme, Vitamin Shoppe, and will also be distributed through Southern Glazer's Wine & Spirits, to be introduced this Fall. Millennials and GenZers are anticipated to become the largest consumer group by 2026 and often view sports and fitness as a form of self-care. They have experienced life during swift cultural and global changes that have influenced their view of wellness as a balanced state of mental, physical, social, and spiritual health.
This includes their social lives, work/life balance, sleep, exercise, nutrition, and above all else, mental well-being. Re Create broad spectrum CBD extracts are derived from Charlotte's Web patented hemp cultivars. Re Create's best-in-class formulations combine the benefits of whole-plant hemp extract with botanicals and other functional ingredients to help consumers achieve targeted experiences.
