Powered by Bridg’s market-leading, cookieless identity resolution technology, Rippl significantly enhances regional retailers’ first-party data and provides advertisers with a single access point to a national footprint of more than 70 million anonymized shopper profiles (loyalty and non-loyalty) with SKU-level purchase data and enriching attributes. Using previously unavailable insights, advertisers can now tailor audiences based on actual product preferences, effectively execute single campaigns across multiple retailers, and consistently measure campaign performance across a data and media network that is now the fifth largest provider of grocery and convenience store first-party, verified shopper data in
With a focus on easy access and effective utilization of data, Rippl will also allow advertisers to create and leverage audiences their way, including via leading identity solutions like Unified ID 2.0. This means advertisers can access syndicated audience segments through leading DSPs such as The Trade Desk and data collaboration platform LiveRamp, or create custom audience segments based on unique advertiser requirements.
“We cannot be more excited to welcome Giant Eagle to the Rippl family,” said
“We are thrilled to announce that we are now partnering with Rippl, a first-of-its-kind collaboration for regional retailers and advertisers,” said
With Giant Eagle’s
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Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to forward-looking statements related to the Rippl data and media network. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in the “Risk Factors” section of our Form 10-Q filed with the
The forward-looking statements included in this press release represent our views as of the date of this press release. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
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