Campofrio communication campaigns continue to reap success, both for connecting with the consumer and for proven business results. In the sixteenth edition of the awards  which are given annually by the Spanish Advertisers Association (SAA), Campofrio's "Hazte Extranjero" -"Become a Foreign"- and "Larga Vida" -"Long Life"- won the Golden EFI and Silver EFI respectively in the category of Advertising effectiveness.

Moreover, "Hazte Extranjero" won a Silver EFI in the category of Media and the campaign "Un jamón bajo el brazo" -"A ham under the arm"- was granted the EFI in Advertising  Communication. All these awards have made Campofio  one of the most honored companies in this year's edition. 

These new awards join other distinctions won by Campofrío in 2014, among which were - three Gold awards in Digital, Integrated and Innovation and Best Use of Multimedia in "El Sol Awards" and the Great Gold and Silver AMPE Awards in the categories Multimedia and Film for the campaign "Hazte Extranjero"; Best Pack Special Award for Excellence in Marketing, Gold for Best Spot and Bronze Sun in the category of Television for "Larga Vida" and Gold and Bronze awards obtained respectively by the campaigns "Long Life" and "in the Iberoamerican Advertising Festival in the category of Television.

In this edition of the Spanish Advertisers Association (SAA) Awards 111 cases competed in eight categories in order to recognize the efforts of the Communication and Marketing industry to implement the most innovative strategies presented meet targets, managing and optimizing to maximize budgets.

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