Calix, Inc. announced that South Central Communications is set to deploy the complete Revenue EDGE solution as it launches its Advanced WiFi Service to elevate the subscriber experience in 2020. The regional communications service provider (CSP) is leveraging EDGE Insights to recognize subscriber needs and to match service levels accordingly. From there, it will deploy EDGE Systems and EDGE Suites for all subscribers, starting with ProtectIQ, to offer the latest services. As the rural CSP moves into more competitive areas, it is paramount to provide a differentiated experience, not only to gain market share but also to outperform their subscribers’ expectations. Finally, South Central is leveraging EDGE Enablement, working with the Calix marketing team to develop new marketing collateral and Calix Customer Success Services to accelerate their time to value. The Revenue EDGE is an end-to-end solution that enables CSPs to leverage deep insights from the Calix Cloud platforms to identify evolving subscriber needs. Expanding its partnership with Calix was a natural fit, as the additional elements of the Revenue EDGE enable South Central to maximize the benefits of that data and use it to deliver an unparalleled subscriber experience. They can then use those insights to deliver top services via the industry’s only CSP-exclusive Wi-Fi 6 system, the GigaSpire, powered by EXOS. Completing the solution for South Central, though, is the partnership with the Calix marketing team, which is helping the rural CSP build a new webpage and brochure for its Advanced WiFi Service launch.