3 Rivers Communications Eliminates 80% of Service Limit Hits with Insights from Calix Marketing Cloud, Ensuring a Subscriber Experience with Unrivaled Consistency
January 23, 2020 at 08:25 am
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Calix, Inc. announced that 3 Rivers Communications has eliminated 80% of experience-degrading service limit hits due to advanced analytics and insights from Calix Marketing Cloud. Already an AXOS® customer and aggressively deploying Calix premises systems to 75% of its subscribers, the rural communications service provider (CSP) has intelligently matched subscribers on both its copper and fiber internet services to the appropriate service tiers. The result has been a massive decrease in the number of subscribers suffering from an inconsistent experience due to exceeding their service maximum. 3 Rivers is working with the Calix Customer Success Services team to accelerate its ability to capture the marketing insights to upgrade subscribers in lower service tiers. The rural CSP generated insights with Calix Marketing Cloud, revealing service limit hits and addressing subscriber issues that could be avoided with the offer of a higher speed tier. The Calix Marketing Cloud platform revealed the insights, but it was Calix Customer Success services that partnered with 3 Rivers to make the analytics actionable. The rural CSP then targeted those customers with an offer to upgrade them to the appropriate service tier.
Calix, Inc. is a global provider of a platform (cloud, software and systems) and managed services that focus on the subscriber-facing network, the portion of the network that governs available bandwidth and determines the range and quality of services that can be offered to subscribers. This platform and managed services enable broadband service providers (BSPs) of all sizes to innovate and transform their businesses. The Company's platform, which includes Calix Cloud, Calix Revenue EDGE and Calix Intelligent Access EDGE, gathers, analyzes, and applies machine learning to deliver real-time insights to each key business function. Calix Cloud comes in three role-base editions: Calix Marketing Cloud, Calix Support Cloud and Calix Operations Cloud. Calix Revenue EDGE offers premises solution for subscriber managed services. Calix Intelligent Access EDGE provides an access network solution for automated, intelligent networks.
3 Rivers Communications Eliminates 80% of Service Limit Hits with Insights from Calix Marketing Cloud, Ensuring a Subscriber Experience with Unrivaled Consistency
CALIX, INC. 
