Cafe24 announced the launch of ‘Shopping Curation,’ a sophisticated product search service for quick and easy shopping, on its Japanese platform (www.cafe24.co.jp) on June 19. Shopping Curation is a service that allows shoppers to click through a list of product search filter options to yield product results that best fit their needs. Filters include product color and price range to offer shoppers with a more convenient shopping experience. In particular, Shopping Curation utilizes large-scale data search engine technology ‘Elasticsearch’ to allow quick searches in e-commerce stores with a wide range of products. Product search time in one online store offering over 170,000 products was cut down by 4 times – from 3 seconds to 0.8 seconds – when using Shopping Curation. Further, Shopping Curation allows e-commerce stores to offer shoppers more customized search options without having to spend extra resources. Shopping Curation uses data analytics technology to automatically label products with search filter options, making manual categorizing unnecessary.