Vice?s Refinery29 and BuzzFeed?s Tasty Reportedly Are Up for Sale as Digital Media Contracts
January 25, 2024 at 12:08 pm
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BuzzFeed, Inc. (NasdaqCM:BZFD) and Vice Media, LLC, two onetime darlings of digital media that have shrunk in size and relevance in recent years, are likely to get even smaller. BuzzFeed, whose stock has lost more than 97% of its value since the company went public in 2021, is looking to sell its food sites, Tasty and First We Feast, according to people familiar with the situation. Meanwhile, Fortress Investment Group, which took over Vice in bankruptcy last year, is in talks to sell its Refinery29 women?s lifestyle-focused site, other people said.
BuzzFeed, Inc. is a digital media company for the diverse, online, and socially connected generations across entertainment, news, food, pop culture and commerce. Its brands drive conversation and inspire what audiences watch, read and buy. Its brands include BuzzFeed, HuffPost, Tasty, and First We Feast (including Hot Ones). Its flagship BuzzFeed brand has become a go-to authority for curating entertainment, pop culture and the Internet. With articles, lists, quizzes, videos, and original series. HuffPost is a global media platform for news, politics, opinion, entertainment, features, and lifestyle content. Tasty is engaged in food community on the Internet, pioneering the overhead video format that is across food brands, and is a platform for food creators. It provides its advertising customers with a range of offerings, including display, programmatic and video advertising inventory to target users on its owned and operated sites, applications and third-party platforms.