Build-A-Bear Workshop, Inc. has opened its newest Workshop in the heart of Chicago's famed Magnificent Mile, housed within the historic Wrigley Building. Located at 410 Michigan Avenue, the new Build-A-Bear Workshop marks a significant milestone for the company as it expands its footprint in one of the world's most iconic retail destinations. The Wrigley Building, renowned for its architectural splendor and central location along the Chicago River, provides an unparalleled setting for Guests to experience the magic of creating their own personalized furry friends.

A Grand Opening celebration will be held on July 13, in recognition of the official opening of the Workshop on July 3. The first 50 Guests to visit the new store on July 13 will receive a free Lil Cub teddy bear (accessories sold separately). Additionally, there will be an official ribbon cutting ceremony at 10:00am, bear headbands (while supplies last), mascot appearances and Chicago-themed coloring sheets to allow Guests to experience the unique charm of Build-A-Bear in this historic Chicago landmark. The new Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

Unique to this location, Chicago-themed merchandise will be available, from the sports teams of the city to a bear with a Chicago paw pad in addition to the brand's core and licensed products.