Build-A-Bear Workshop Inc. announced the appointment of Gina Collins to the position of chief marketing officer and brand bear, effective Jan. 20, 2014. Collins will lead the Build-A-Bear Workshop(R) marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop. Gina Collins has been appointed as Chief Marketing Officer and Brand Bear of Build-A-Bear Workshop. Collins most recently held the position of North American Vice President of Entertainment Marketing where she managed key entertainment-based relationships including American Idol and the American Music Awards, among others.