Brunswick Corporation Launches New Boat Brand Designed for Electrification and First-Time Boaters
January 04, 2023 at 02:20 pm
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Brunswick Corporation launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13. As part of the brand launch, Veer is introducing the X13, a 13-foot, multi-tool vessel built from durable rotomolded polyethylene to enable boaters to experience the outdoors with confidence. The X13 is designed to be powered by Mercury Avator electric propulsion systems and Mercury FourStroke outboards, including the Avator 7.5e electric outboard û the first product in the Avator series û which was also unveiled at CES 2023. Avator propulsion systems offer quiet, all-electric power, integrated with intuitive controls and advanced digital displays, and produce no direct emissions. Crafted by the engineering team at Lund Boats û industry leaders in fishing boat design û the X13 offers exceptional quality and robustness, a contemporary design, combined with thoughtful and ingenious fishing-focused features. The Veer X13 will expand access to boating, offering performance, ease-of-use, low maintenance and affordability. Standard features include: Durable rotomolded polyethylene hull with shallow draft to explore unchartered territory, Galvanized trailer offering easy towing capabilities for cars and small SUVs
Portable navigation light kit and marine mat, Compatibility with Mercury electric (optional) or gas propulsion (standard), Additional, optional features include: a shallow-water anchor, SportTrakÖ accessories, a mooring cover and a standing bar and Starting at $11,995 with standard features, the X13 will be available Spring 2023 for order.
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.
BRUNSWICK CORPORATION 
