Levi Strauss continues enforcement of its Tab trademark against other fashion companies. On
The Levi's Tab trademark has been registered for over 80 years, with use alleged as early as 1936, and the distinction of being registered since 1938. Levi's has used the Tab trademark in a variety of colors, and often displays the Tab in red. In its Complaint, Levi's alleged
Levi's has brought and settled several trademark infringement lawsuits in recent years seeking to protect the Tab trademark. A lesson for all brand owners on both the sword and defense benefits of formal registration and regular enforcement of rights.
(Images from Complaint,
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