Cocktails are worth an impressive £686m in hospitality, having risen by 132% in the past year[1], and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five 'go-to' cocktails, as half of consumers say they prefer classic drinks that they know and trust[2]. Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.
"Despite the opportunity, we know that half of bar owners say they don't offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively."
Britvic Cocktail Mixers will be available to the licensed sector from
The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.
[1] CGA, Mixed Drinks Report ,Q3 2022
[2] CGA Mixed Drinks Report, Volumetric Sales, Q3 2022
[3] CGA, Mixed Drinks Report ,Q3 2022
[4] KAM - Competitive Socialising - Feb 22.pdf P5
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