Investors could benefit from the presently tested support to buy the share.

The present share quote displays a +14% potential to reach the consensus average target price. Moreover, none analyst is on the sell side. In addition, net income is expected to have a 2 digits growth.

Technically, the share shows a neutral trend in the short term and a recent decline brought back the stock in the short term support area. This zone is strengthen by the flat 50-week moving average and the nearby GBp 693 long term support. Furthermore, the rising 100-week MA should prevent the security from a major collapse.

Consequently, investors may open a long position in the current prices area and target a reversal toward the GBp 766 resistance. Nevertheless, some profits could be taken near the GBp 750 pivot point. A stop loss order will be triggered at GBp 698.