International Spirits and Beverage Group Inc. (ISB) announced that Art Massolo has agreed to come on board as a Senior Consultant to simultaneously lead ISBG's in-house Brand Development division and spearhead the company's new Targeted Acquisition initiative. Mr. Massolo has been a top player in the $391 billion global wine and beverage industry for over two decades. He has been critical to the development of a number of brands, including Franzia, Origin, Trivento, and Cono Sur. As a direct result of his involvement, Franzia became the top imported wine in China, Origin vaulted into the top 10 most popular wines in the UK, and Cono Sur became the single best selling Chilean wine in the UK and the second-ranked wine export in all of Chile.