Betterware de México, S.A.P.I. de C.V. announced that Mr. Diego Gaxiola has been appointed as Independent Director to BeFra's Board, effective May 13, 2024. Following Mr. Gaxiola's appointment, the Company's Board comprises eleven members who possess a broad range of experience and skills in key areas such as strategy, finance, digital business, and marketing. Eight of the eleven Board members are Independent Directors.

Mr. Gaxiola has served as Global CFO for Grupo Bimbo since 2017, and has over 20 years of experience in similar roles. Previously, Mr. Gaxiola was CFO of Alsea, a leading operator of fast-food establishments, coffee shops and casual restaurants in Latin America and Spain that bear some of the brands. Prior to Alsea, he worked for Grupo Desc in corporate finance and at Grupo Televisa.

Mr. Gaxiola has a master's degree in finance from Universidad Anáhuac and a bachelor's degree in business administration from the University of Newport and Universidad Iberoamericana.