- Barry Callebaut present at ISM, the world's leading confectionery trade exhibition in Cologne (29/01 - 01/02/2012; Hall 10.2 Aisle C010-D019) and actively involved in host country Belgium's activities
- Further extension of product range in convenient fillings, decorations and inclusions
- Revelation of a new stage in Barry Callebaut's unique sustainability program
Wieze/Belgium, January 3, 2012 - Barry Callebaut, the world's leading manufacturer of high-quality cocoa and chocolate products, will be present at the upcoming ISM trade fair in Cologne from January 29 to February 1, 2012 (Hall 10.2 Aisle C010-D019). A new stage in Barry Callebaut's unique sustainability program will mark the highlight for this year's participation. Recent innovations such as Sweet by Fruits™, a chocolate integrating a sweetener solution entirely from fruits, the premium chocolate range Terra Cacao™ along with other innovations will be presented in detail, including tasting and show cooking sessions for the interested visitors.
A sustainable pure chocolate
Along its premium chocolate range Terra Cacao™, Barry
Callebaut will further focus on its continuously evolving
sustainability program. Barry Callebaut will offer ISM
visitors a unique opportunity to taste the sustainable
chocolate of the future, already today.
The same indulgent taste, but with a natural touch
Visitors to the Barry Callebaut booth at ISM will have an
extensive view at how the company is responding to the
increasing demand for alternatives to chocolate with
refined sugar: Sweet by Fruits™ chocolate and chocolate
sweetened with Stevia extract, two exciting new, appealing
chocolates integrating new sweetener solutions, can be
tasted!
Dazzling decorations, smooth fillings and innovative
inclusions
In addition to these exciting innovations, Barry Callebaut
will present its brand new portfolio of smooth fillings,
mini-decorations that are small in size but big in flavor
and its dazzling inclusions - all focusing on convenience
while offering fresh taste sensations. Come and let
yourself be immersed into Barry Callebaut's new fillings
and decorations and the most exquisite taste experiences
during the live show cooking sessions which are part of
Belgium's host nation activities. Barry Callebaut's
sessions will be animated by Bart Van Cauwenberghe, Belgian
Chocolate Ambassador, in the aisle between Hall 2 and 3
from Sunday up and to Tuesday from 10AM to 12AM and from
2PM to 4PM.
Going nuts
Nuts and chocolate make a great duo. Barry Callebaut's wide
choice of premium nut products offers a variety of
applications that go beyond traditional compositions, such
as new flavoring bakery products or decorating ice cream.
Discover our delightful nut solutions during the ISM.
***
With annual sales of about CHF 4.6 billion (EUR 3.6
billion/USD 5.0 billion) for fiscal year 2010/11,
Zurich-based Barry Callebaut is the world's leading
manufacturer of high-quality cocoa and chocolate - from the
cocoa bean to the finished chocolate product. Barry
Callebaut is present in 27 countries, operates around 40
production facilities and employs a diverse and dedicated
workforce of about 6,000 people. Barry Callebaut serves the
entire food industry focusing on industrial food
manufacturers, artisans and professional users of chocolate
(such as chocolatiers, pastry chefs or bakers), the latter
with its two global brands Callebaut® and Cacao Barry®.
Barry Callebaut is the global leader in cocoa and chocolate
innovations and provides a comprehensive range of services
in the fields of product development, processing, training
and marketing. Cost leadership is another important reason
why global as well as local food manufacturers work
together with Barry Callebaut. Through its broad range of
sustainability initiatives and research activities, the
company works with farmers, farmer organizations and other
partners to help ensure future supplies of cocoa and
improve farmer livelihoods.
***
Contact for the media: |
Evi Robignon |
Senior Consultant |
Grayling |
Phone: +32 2 713 07 36 |
distribué par | Ce noodl a été diffusé par Barry Callebaut AG et initialement mise en ligne sur le site http://www.barry-callebaut.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-03 10:41:05 AM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |