Banzai International, Inc. announced it has added support for AI-powered phone agents and 11 new campaign types to its Reach solution. New campaign types will let customers leverage Reach across their whole marketing department, opening up expansion opportunities. Supported campaign types now include driving survey completions, community membership, content downloads, sales meetings, reviews, newsletter signups, free trials, recorded demo views, education /training participation, and conference meetings, in addition to the webinar and field marketing registration capabilities already supported by Reach.

Reach's AI-powered phone agent capability allows marketing leaders to scale up phone campaigns for any of those campaign types to reach thousands of targeted B2B or B2C contacts with consistent, high quality conversations that seamlessly integrate into their Reach campaigns. Reach helps marketers achieve their goals by deploying multi-channel, multi-touch outbound campaigns directly to a company's target audience. The product identifies a company's ideal customer profile from a proprietary database of over 379 million individuals, which are categorized by industry, job title, geographic region and more.

Users define their most important customer criteria, and Reach prepares personalized outreach to target contacts and generate results. Customers who want to utilize new campaign types will find them in their Reach dashboard. Customers who want to leverage AI Phone agents should contact their customer success manager to discuss this feature.