Forum AKB VAT : Bank Forum was awarded by Effie more

December 07, 2011

Bank Forum was awarded by Effie

Advertising campaigns of Bank Forum Commerzbank Group ranked among the top three at the annual contest Effie Awards Ukraine.

In the "Banking, financial and insurance services" category the "Business the German Way" image campaign won silver, and the Internet banking launch campaign took the third place.

"Business the German Way" image campaign was conducted in 2010. In a self ironical and exaggerated way it played with German character traits, such as thoroughness, accuracy, precision and predictability. As a result of the image campaign the spontaneous brand awareness increased by 346% *, and the awareness of Bank Forum's Commerzbank Group ownership - by 705% *.

Advertising campaign on Internet banking launch started in early 2011. The campaign resulted in 16,554 new users. This indicator exceeded the plan by 160.7%.

"Any advertisement must, above all, serve to achieving business goals. We see that our advertising works. "Business the German Way" helps us to get new customers and retain the existing ones. Recognition of the professional community is another proof of this,"- said Vadym Berezovyk, Chairman of the Board of Bank Forum Commerzbank Group.

* Source: TNS study of Bank Forum brand awareness dynamics, July-Aug. 2010.

Reference:

PJSC "BANK FORUM" was founded in 1994 and is one of the largest Ukrainian banks according to the National Bank of Ukraine. Its main shareholder which owns 96,06% of its shares of Commerzbank Auslandsbanken Holding AG. As of 1 July 2011, the bank's registered statutory capital totals UAH 5.9 bn.

Commerzbank is a leading bank for private and corporate customers in Germany. With the segments Private Clients, Mittelstandsbank, Corporates & Markets, Central & Eastern Europe as well as Asset Based Finance, the Bank offers its customers an attractive product portfolio, and is a strong partner for the export-oriented SME sector in Germany and worldwide. With a future total of some 1,200 branches, Commerzbank has one of the densest networks of branches among German private banks. It has above 60 sites in more than 50 countries and serves approximately 14 million private clients as well as one million business and corporate clients worldwide. In 2010 it posted gross revenues of EUR 12.7 billion with some 59,000 employees.

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