Aspial Corporation Limited announced that its Citigems brand is redefining fine Jewelry shopping experience in Singapore with the opening of its new VivoCity Experience Store. The revamped VivoCity Experience Store features a refreshing new look and experience with an open concept and modern interiors. Doing away with traditional fine jeweler window design, the interior aims to delight the senses with textured concrete, leather walls and photo stories of jewelry, complemented with well-suited touches of brass finishing and raw-cut modern mirrors. The new Citigems Experience Store features an exclusively designed first in Singapore fine jewelry browsing counter concept, which offers shoppers a welcoming and interactive experience to try out fine jewelry freely. Adding on to the experience, Citigems has dedicated a store corner to feature the brand's heritage as well as showcase the different international designers that they work with. With signature pieces from the collections being displayed on the wall, the new Experience Store offers customers a unique sensory experience akin to viewing masterpieces at a modern art gallery.