Asiaray Media Group Limited announced a partnership with Hivestack. Through an integration with the Hivestack Supply Side Platform (SSP), the partnership enables programmatic DOOH trading on screens across the popular Thomson-East Coast (TEL) Mass Rapid Transit (MRT) line in Singapore. Asiaray is committed to promoting programmatic DOOH opportunities for advertisers to experience.

After the Group together with Hivestack started availing programmatically a number of outdoor digital screens in Hong Kong, the experience is now included as part of the Group's media resources in Singapore. This marks the beginning of the Group to realize comprehensive programmatic DOOH trading along the TEL. In the future, as the TEL opens in stages, Asiaray's screens accordingly will be programmatically available on related platforms. Asiaray-operated screens, including digital wall and floor, ceiling mounted LCD and pair up floor mounted LCD, will be on about 16 hours a day, allowing advertisers to reach their target audience and commuters with precise messages at prime times during the day.