Apple previewed Apple Hongdae, the seventh retail store in South Korea and the 100th Apple Store location in the Asia-Pacific region. Located in the center of a bustling university neighborhood in Seoul, Apple Hongdae will offer an space for students, their families, and the local community to discover and shop Apple's incredible lineup of products and services, receive exceptional support from highly knowledgeable team members, and participate in free at Apple®? sessions to learn how to get the most out of their products.

Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products, including the latest iPhone®? 15 lineup; the new Mac®? lineup with the M3 family ofips; the Apple Watch®?

lineup, featuring Apple's first-ever carbon neutral products; as well as the Lunar New Year special-edition AirPods Pro®? debuting in South Korea and celebrating the Year of the Blue Dragon. Just in time for back to school, students and families can save on a Mac or iPad®?

with Apple Education Pricing available exclusively through Apple Retail. Additionally, eligible customers can take advantage of the college student offer running through March 13 and receive AirPods®? when they buy an eligible Mac, or an Apple Pencil®?

when they buy an eligibility iPad. Apple Hongdae will be an exciting hub for the next generation of creators to learn how to get the more out of their devices and unlock their potential through at Apple. To create a space for learning and a more personalized customer experience, the store offers a roundtable setting where attendees can find out how to get started on their new devices, discover features on the latest Apple products, or join sessions focused on a wide range of topics.

From January to March, Apple is hosting a series of free at Apple sessions for students to try Mac and iPad and learn new skills that enhance their creativity and help them excel in their studies. As part of the Bring on College with Apple series, students can sign up for four workshops led by Apple Creatives, available at Apple Hongdae and all other Apple Store locations across Korea: Create Powerful Presentations in Keynote® with Mac, Create Personalized Documents in Pages® with Mac, Create Impactful Spreadsheets in Numbers® with Mac and Transform Your Lecture Notes with iPad.