Appier announced the results of its collaboration with K&K Fashion, aimed at revolutionizing the brand's customer engagement strategies. By integrating Appier's AI personalization cloud, AIQUA, K&K Fashion achieved significant improvements in marketing automation and personalized customer interactions. As a result, the Vietnamese fashion brand experienced remarkable increases in click-through rates (CTR) and conversion rates (CVR), enhancing its overall business performance.

Founded in 2010, K&K Fashion quickly gained popularity among its customers for its inclusive designs, high-quality materials, and sophisticated techniques. With 13 showrooms across Vietnam and a thriving e-commerce platform, the brand sought to enhance customer engagement and tailor their offerings to individual preferences. K&K Fashion identified two primary objectives when seeking a marketing automation partner: accelerated audience segmentation and timely as well as engaging content delivery across multiple channels.

With AIQUA's cutting-edge AI capabilities, K&K Fashion found the perfect solution to meet their goals effectively. Leveraging AIQUA, K&K Fashion efficiently personalized its customers' shopping experiences. The AI-powered system analyzed customer data and behavior to generate personalized product recommendations, significantly increasing the likelihood of purchase.

By implementing AIQUA's "Autopilot" feature, K&K Fashion maximized CTR and CVR by dynamically selecting the most effective recommendation models for each customer. The impact of AIQUA on K&K Fashion's marketing efforts has been transformative. The implementation of personalized product recommendations across their e-commerce platform led to a session duration 236% higher than the average of all channels and a conversion rate of 150% higher.

Furthermore, AIQUA's data-driven segmentation empowered the brand to send out email marketing campaigns with relevant product recommendations, achieving a remarkable email conversion rate that was 10 times higher than the industry average. Over the past three years, K&K Fashion and Appier have fostered a strong and collaborative relationship. Appier continually refines its platform settings based on K&K Fashion's feedback, resulting in continuous improvement and tailored solutions that meet the brand's evolving needs.

With a track record of success, K&K Fashion and Appier are poised to continue driving innovation in real-time, personalized marketing. The partnership has yielded exceptional results, and Appier is committed to supporting K&K Fashion on their journey to deliver exceptional customer experiences.