Ampol Australia, a fuel and convenience store company, is tapping Coates Group as its signage provider for a rebrand strategy across 1,900 Australian locations.

Coates Group is a global technology company that began as a small, family-owned signage company in Sydney, Australia in the late 1950s. The rebrand collaboration kicked off last August at a pilot store in Concord New South Wales, where Ampol was founded in 1936. Eighteen more store transitions were completed by the close of 2020, according to a press release.

The re-imagined stores are being rebranded featuring over 30 signage variations — including main identity signs, price boards, shopfront fascias and other applications for the Ampol marks and logos — which were designed and prototyped in under a month. Each was designed in-house to ensure the quality that aligns with the Ampol customer experience.

"Signage will always be at the heart of our company. My family founded Coates as a traditional signage business, and while we've since made a successful transition into the digital technology space, we're always thrilled to return to our roots and deliver our forward-looking, refined suite of signage products. Partnerships like this one with Ampol are what motivate us to continually innovate both our static and digital solutions to help our clients cultivate the best experiences for their customers," Leo Coates, Coates Group CEO, said in the release.

"The opportunity for two fiercely Australian companies to work together is one that you don't often get. For Coates to work with Ampol, an iconic brand, as it re-emerges into the spotlight is something that we're incredibly proud of and excited about," Marcus Coates, president of Australia/New Zealand and international markets of Coates, said in the release.

In addition to traditional signage, Coates creates digital signage, merchandising solutions and immersive customer experiences, incorporating both software and hardware, for QSR and retail brands in over 50 global markets.

Copyright © 2021 Networld Media. All rights reserved., source Industry News