Amorepacific has appointed Giovanni Valentini as the new CEO of its North America Regional Headquarters, effective June 1, 2024. Valentini, formerly General Manager of Lancôme USA within L'Oréal's Luxe Division, is a seasoned beauty veteran who also brings extensive expertise from prior leadership roles with Armani Beauty, Kiehl's, and Unilever brands across different geographies. His proven track record of driving business success in European and American markets underscores his exceptional business acumen.

With Giovanni Valentini at the helm, Amorepacific aims to elevate its North American business further. The focus will be on expanding the customer base for its core brands ? Laneige, Innisfree, Sulwhasoo, and Tata Harper ?

while continuing to diversify brand offerings in the US and Canada.