Alternaturals, Inc. announced that it has recruited Matthew Briggs as it's new Chief Executive Officer in an attempt to bring in high quality talent, and adopt a more aggressive growth strategy for the company, while the former CEO, Emmanuel Gyamfi, has stepped down to focus on several other projects. The appointment of the new CEO comes at a critical time when the company is on the verge of several product launches and a push to solidify many distribution deals. Mr. Briggs, has experience in Sales & Marketing, Advertising, the Public Markets, Raising Private Capital, Business Strategy and Market Penetration.