"We're excited to share our pioneering spirit and centuries of paints and coatings expertise, work with startups and help to accelerate their innovative solutions," explains AkzoNobel CEO, Thierry Vanlancker. "India's startup ecosystem is the third largest in the world, a real powerhouse. So we're looking forward to actively collaborating on disruptive digital solutions and exploring how we can paint the future together."

Adds Klaas Kruithof, AkzoNobel's Chief Technology Officer: "Paint the Future is both a challenge and our promise to the brightest Indian startups that we'll partner with them in a win-win approach to accelerate digital innovations into the market to delight our consumers."

The Paint the Future India startup challenge officially opens for submissions on March 1, 2022. Selected startups will then be invited to a collaboration event in late 2022, when the winners will be announced.

Commenting on the challenge, Rajiv Rajgopal, Managing Director of Akzo Nobel India, says: "India's growing startup ecosystem is fast becoming a global hub of emerging technologies. The Paint the Future India startup challenge aims to discover digital solutions that can boost the magic of Dulux paints and transform the way consumers experience our products and services."

The successful participants will be offered exciting partnership opportunities as they join AkzoNobel's accelerator program to support the further development and deployment of their solutions.

If you're ready to stir things up, visit lets Paint the Future to learn more.

About AkzoNobel

We supply the sustainable and innovative paints and coatings that our customers, communities - and the environment - are increasingly relying on. That's why everything we do starts with People. Planet. Paint. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We're active in more than 150 countries and have set our sights on becoming the global industry leader. It's what you'd expect from a pioneering paints company that's committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

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Akzo Nobel NV published this content on 14 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 February 2022 01:06:04 UTC.