From driving value through loyalty programs to scaling innovation: Reflecting on Ahold Delhaize’s Q1 business highlights

Zaandam, the Netherlands, May 8, 2024- Today, Ahold Delhaize released its first quarter results for 2024. As households continue to experience challenging budgets, we kicked off the new year by remaining laser focused on our customers. Throughout Q1, our great local brands worked hard to deliver great value, savings and access to healthier food through our physical and online stores as well as our own-brand assortments. We also launched two exciting initiatives: our participation in the global retail innovation fund, W23 Global, and the launch of AD/01, our new tech studio in Bucharest.

Driving value and savings through loyalty programs

This quarter, several of our brands leveraged their loyalty programs to allow great savings and value for customers. For example, Giant Food lowered the prices of hundreds of its own-brand items and expanded its Flexible Rewards loyalty program to include double points on Giant brand items purchased. Additionally, 1.2 million customers from The GIANT Company took advantage of their 'Weekly Pro Pick', a newly launched program that features items customers need the most at the best value. The value delivered with our brands' loyalty programs were supported by the many recognitions they received. Like Food Lion, Giant Food, Stop & Shop being listed in Newsweek's 2024 American's Best Loyalty Programs. The GIANT Company was also recognized as a leader in the grocery industry by the 2024 Dunnhumby Retailer Preference Index for its visible discounts and sale items, as well as its advertising of low prices and being competitive in its promotions and rewards.

In Europe, our Czech brand Albert celebrated the third anniversary of their 'My Albert' app which now offers a 15% discount on Nature's Promise healthy products and organic food to its active users. This makes Albert our third European brand that rewards customers for choosing healthy products, following the Delhaize SuperPlus program and the Albert Heijn Premium program. Additionally, Albert Heijn reached a milestone of reaching more than 1 million subscribers to its Premium subscription which allows customers a 10% discount on all organic and AH Terra products, Albert Heijn's fully plant-based own-brand product line.